Three Problems Your Mobile Platform Must Solve for Customers

Benefit of Using Mobile Phone for Shopping - Google

It’s not a stretch to say that mobile marketing is exponentially expanding. Establishing a mobile presence just to quell your fears of being left behind does not instantly place you in the front of the pack. No one wants to be the laggard in the race to mobile fluency. There are three problems your mobile […]

The Challenges Facing Brands on Snapchat

Snapchat Moon

In an age where the attention span of a goldfish outlasts that of a human, marketers are tasked with creating concise captivating content. These pieces of content are then distributed through a vast network of channels, most prominently through social media. One of the avenues in which this can be done is Snapchat. Let’s take […]

Wait, You Can Search by Emoji on Yelp?

ice cream cone emoji

Are you ever so hungry for a nice cold ice cream cone that you only have the energy left to type a single character? Yelp’s got you covered, whether its pizza, ice cream, or ramen you’re craving. In this post, we’ll take a look at Yelp’s new search-by-emoji feature. Read on for a crash course […]

This Week in Restaurant Technologies: Social News and Online Ordering

Restaurant Technologies: Facebook Paper App

This week, Brandon and I are back with episode 004 of This Week in Restaurant Technologies. How do you get the news these days?  Do you read the morning paper? Email newsletters?  What about Twitter or other social media sites? This Week in Restaurant Technologies: Social News and Online Ordering In this week’s video, Brandon and […]

Why and How Should I Optimize for Mobile Search?

The Mobile Playbook - Optimize for Mobile

Whenever we get a glimmer of insight on how to keep Google working in our favor, we’re all ears. Have you had a chance to digest their newest gift to marketers? This post is all about why mobile search matters, and how to make it work for you. First on the agenda, it’s a crash […]