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Microblogging

HOW TO Build Your Business Communications Dashboard

by Nate Riggs on January 29, 2010

Managing business communication used to be much easier.

Even five years ago, we had email, letters, fax machines, and conference and private telephone calls.  Those tools usually laid the groundwork for a face-to-face meeting where real business – the human kind – took place.  Today, things are very different for business folks like you and I.

Email has become the mainstay in business communication, supported by an ever-growing selection of social networks, blogs, microblogs (like Twitter) and VOIP software.  There are so many communication channels to monitor and, to my knowledge, no one has yet to figure out how to increase the amount of hours we have each day to take it all in, respond and continue to do actual work.

Business Communications Efficiencies
It’s no surprise that we business folk have no choice anymore but to become great communicators.  Our careers (and paychecks) depend on our ability to manage the flow, cut through the noise and be effective in sending and receiving messages both inside and outside of our organizations.  So what do you do?  How do you weed through the pile or even reduce the pile all together?  Here are some ideas on how I’m managing my own communications:

If you can’t view this video, watch it on my YouTube channel.

Build Your Own Business Communications Dashboard
WARNING: What works for me, may not work for you.  The choices I’ve made on my dashboard fit my business strategy and daily routine.  One thing I forgot to mention is that I usually have Adium open as a chat client, so I can also leverage multiple chat profiles from Facebook to AOL and Google Chat.  Because it causes my Macbook Pro to slug along at times, I tend to get selective with that tool.

Here are some other tips, tricks and applications you might try when you build your own business communications dashboard:

  • If you aren’t using two monitors today, look into it.  Having the extra desktop space will make a huge difference in your work flow and save extra clicks and frustration.  I may add a third to my own dashboard soon.
  • Use a desktop social media client like Seesmic or Tweetdeck, or even a browser-based client like Hootsuite, to manage communications coming from your social media outposts
  • If you’re using internal office chat and you’re a PC, I recommend Digsby as a chat client.  It will pull in all your social media streams, as well as POP 3 email accounts, into one well-designed client.  I just wish they’d release a version for Mac OS.
  • Do you use internal communications tools like Yammer or SocialCast?
  • Do you have a web cam for your laptop of PC?
  • Don’t be scared of Google Wave.  Find a small group and give it a try.  There’s a great little desktop application called Waveboard (free, paid upgrade) that fits nicely on a business communications dashboard.
  • Do you use social bookmarking to share articles around the office?  Del.ic.ious seems to be the standard, but give Diigo a look.  It’s the next big thing collaborative bookmarking and Social Business Strategies now has a group you can join.
  • Have you looked into Skpye or Google Voice?

What did I miss?  What are the communication tools that are important to you?

Your turn…

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Nate-Riggs-Tumblr

Have you ever used a Tumblr blog?  Here’s mine.  It still needs some work.

I’m always surprised at the number of people who’ve not even heard of the web service.  To date, Wordpress is still my platform of choice for traditional content blogging, but Tumblr is growing on me as a super powerful publishing tool.  You can get one here if you’re curious.

Why is Tumblr cool?
First, it’s about shorter snippets of content.  While Tumblr posts are not typically as short as tweets or other snippets of micro-blog content, the platform forces bloggers to keep things short, sweet and digestible.  In my mind, the old adage applies: less is more.

The interface is attractive, well organized and uses attractive design.  This all combined, makes publishing a variety of content types a simple and enjoyable experience.  Everything from photos and video, to links and even short voice recordings is literally just one to two clicks away.  And if you’re an iPhone user, the free Tumblr app rivals the quality of Tweetie 2 in terms of consistency, design and usability.

Where Tumblr Misses
Here’s some of the trade-offs.  First, Tumblr is not as widely used as other more popular platforms like Blogger, TypePad, Worpress and a slew of others.  Because of this, building subscribers is much more difficult.

Your content updates will display in a scroll fashion, similar to how status updates appear on your Facebook Wall.  It also shares some properties with micro-blogs like tagging, trends and ease of following other peoples content.  That means that if your are following other Tumblr blogs, foreign content will also live on your dashboard.

Finally, I’ve personally never stumbled over indexed pages from Tumblr blogs when I’m searching Google.  I don’t know enough to say whether these posts get found by traditional search engines, but I’ve not yet seen it.  If you have some info on that, please leave a comment.  I’d love to know.

How To Make a Tumblr-Facebook Cocktail
What I like best about Tumblr is how easy it makes it to add rich media to my Facebook profile, especially from my iPhone.  And while the Facebook app for iPhone was dramatically improved a few months back, it’s still clunky, slow to upload and crashes about half the time.  Tumblr, however, gets the job done well.  I was even able to fully integrate Facebook and my Tumblr blog using Safari on my iPhone.

Here’s how:

  1. Search for Tumblr on Facebook.  You’ll bring up the fan page as well as the app.
  2. Go to the Tumblr application and drop in your blog’s url.  It will look like this:
    tumblr-facebook
  3. Click Start importing this blog.  You should see this wonderful box.  Click Allow
    Tumblr-Facebook Connect
  4. You know you’ve done it right when you see this:
    Tumblr-Facebook

And that’s it my friends. Your’re ready to rock and roll with super-easy Facebook publishing with a few added content integration features including video, text, links, images and even short audio files.

Want to make it event more powerful?  Download some Tumblr apps.  I use the browser bookmark-let and the iPhone app, and am trying out the dashboard widget.  You can also add third party apps to your actual Tumblr blog.

Is this helpful?  Think you might give Tumblr integration a try?  Are you already using it?  How’s it working for you?

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Interview with AJ Gerriston of 451 Marketing | 2009 Inbound Marketing Summit

by Nate RiggsOctober 8, 2009

One of the first panel discussions I got to see at the Inbound Marketing Summit was Innovative New Marketing Programs Using New Media.  Moderated by Chris Brogan, this panel addressed a variety of new tools available to marketers.  Everything from selecting the right video publishing platform to search optimization was discussed in the chat.
During the break [...]

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Tweetdeck Just Changed Twitter & Global Communications

by Nate RiggsSeptember 22, 2009

Tweetdeck just pulled ahead in the race for designing a better Twitter application.  A recent update has, in my opinion, taken the company to the lead of the pack in “…racing Seesmic to see who can be the most innovative social media browser across multiple social networks.”
That quote up there comes from a post on [...]

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Interview with TweetMyTime Creator, Matt Hornsby

by Nate RiggsSeptember 21, 2009

As of yesterday, we are one month out from the starting line at the Nationwide Better Health Columbus Marathon, and with it, the BETA launch of TweetMyTime.  A lot of people have been giving me credit for this idea.  That’s cool and I appreciate it, but it’s not accurate.  Sadly, it wasn’t my brainchild.  I’m [...]

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Will You Help Us Get the Word About TweetMyTime?

by Nate RiggsSeptember 16, 2009

I’m really grateful for everything you invest me and my friends at huber+co.  You do a lot to lend us your trust and social capital.  That’s awesome, and we’re so grateful.
But today, I need to ask you for your help.  Willing to listen?  Nice!
Here’s the skinny.  At huber+co, we’ve been working on a [...]

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10 Tips for Communicating on Twitter

by Nate RiggsSeptember 11, 2009

One of the nuances of microblogs, like Twitter, is understanding that your messages have the potential to spread like wildfire – at times, reaching thousands, if not millions of receivers.
But what can you do to enable such rapid dispersion?  For the most part, Twitter creates a relatively friendly environment, where simply being helpful is [...]

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Showing Love for Social Media and BtoB Marketing

by Nate RiggsJuly 22, 2009

Some of you may have attended my talk yesterday with the Columbus Business First and Sparkspace Social Media Summer Camp series. Thank you! I hope you at least took away a few ideas you can apply to your networking on LinkedIn.
I’ve included the video of the presentation below in case you want to [...]

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Creating Event Visibility Using Twitter & Hashtags – Part II

by Nate RiggsJuly 7, 2009

Yesterday you and I looked at a few things about trending topics on Twitter, using the example of PodCamp Ohio 2:

1. The more people you have talking about a grouped topic (in this case, an event) the more potential you have to make noise on the global scale.
2. The frequency at which those people tweet to the hashtag will determine how much noise you make.
3. The longer the duration of the tweets to a hashtag, the more visibility you get for a longer period of time.

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Twitter: Making Conversation in 140 Charecters or Less

by Nate RiggsJuly 23, 2008

Micro blogging has gained so much traction in 2008 among hipsters, techies and even business professionals. For anyone unfamiliar with the concept, Wikipedia defines micro blogging as this:
Micro-blogging is a form of blogging that allows users to write brief text updates (usually 140 characters) and publish them, either to be viewed by anyone or [...]

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