Posts Tagged ‘Marketing’

Learning To Whittle

Today is officially the due date for our new arrival. While it seems that may have ideas of a little slower pace than his two eagerly awaiting parents, at least we know that in terms naming, our whittling is done. Whittling Takes Time I’ve always been kind of fascinated with wood carvers and whittlers. There’s an entire community of artists that are into this craft, and the craft itself is based on slow thinking and deliberate patience. I dig that mindset, too. It’s full of lessons folks like you and I can apply all over the board. Maybe it’s just me, but I’ve learned over the years that if I just slow down a little and not rush into any decisions on pure gut instinct, the outcomes of whatever it’s related to are usually better. While the hustle of business and the speed of the web is the harsh reality, thinking slow has perks. For instance, have you ever waited to publish a blog post until the next morning, only to figure out a sentence that made it better once you’ve had fresh eyes? What about the hastily-written email that you left as a draft until the next morning? We’re you glad you waited past your first impulse to click send on that one? Look — you know that I’m no stranger to hustle. I hustle hard. But, sometimes we humans get so caught up in fast through put that we don’t allow ourselves the processing time or brains need to see the incremental improvements we can make, angles we may have missed missed or even the new ideas worth our consideration. When we force ourselves to slow the pace of creativity or content or business, we often see more what’s in front of us more clearly. Start With the Whole Tree Sarah and started the list one Sunday afternoon [...]

Read This Post

Location-Based Marketing: 5 Critical Lessons from Last Night’s Retail Experience

Sarah and I are watching the skies for storks ready to drop dancing peanuts any day now. So last night, we made a trip to one of our local Babies R Us locations in order to cash in a few gift cards we’ev received from family and friends. Since I’m a internwebz geek, I’ve gotten used to checking into retail locations on apps like Foursquare, Yelp and Facebook Places. The chance of finding a hidden deal or discount is exciting enough to keep that habit in the top of my mind Finding Location-Based Treasures As I checked into the store on Foursquare, I was immediately rewarded with a digital coupon for $25 off of a $100 purchase of clothes, shoes or accessories. Win! And, being that we had lots of baby accessories to buy, we were delighted to dig up this little location-based treasure. To our disappointment, the deal was bunk and we never received our $25 discount as promised. First, the polite older lady at the checkout had never seen a customer bring in this type of deal to the counter, and frankly had absolutely no idea what Foursquare was. She did believe us though, as I was able to show her the date, address of the exact Babies R Us location we were standing in and the promise of the offer. What she couldn’t figure out was how to actually enter the deal into the cash register. And so, we waited for reinforcements… Consulting With the Store Manager After a few minutes we were greeted by the store manager. She curiously looked at the deal on my phone, puzzled in the same way the checkout clerk was. Once again, the manager had never seen this type of coupon before, but didn’t debate the legitimacy of the deal in that all the information was correct. I smiled, and explained to her [...]

Read This Post

7 Content Marketing Strategies That Will Change Everything

If you’re a business or student type that’s working really hard to get their head around how to reach more people on the web, you might want to register for Content Marketing World.  Joe’s flagship event is happening in Cleveland over September 6th through the 8th. It’s a few days packed full of great speakers, social events top of the industry style content. I’ll be speaking on the last day, so if you can make it to Cleveland in the fall, please make sure to find me and say hello. Conferences like CMW are a great chance to meet in real life, and I’d love to meet you. – @nateriggs 7 Content Marketing Strategies That Will Change Everything A lot of the time, I help clients work through building a content marketing strategy that will help them get more attention from their customers. At the end of the day, your customers will pay more attention to you online if you make it a practice to publish helpful, relevant, interesting and fun content across a variety of online and offline channels. So, what are my secrets? How do I look at making content marketing work in my own business as well as for clients? These are 7 content marketing strategies that I’ve adopted in my own business, and that I also recommend to clients. It’s higher level stuff so feel free to take the ideas and work on the details with your own team. If you get stuck and need help, remember that you can hire me, too. I like being helpful. Here it goes: 1.  Treat content marketing as another potential revenue stream for your business. If you ask most business owners if they would consider their company to be a publisher, the answer would be a quick “no”. That makes sense too — if you’re a [...]

Read This Post
  1. Pages:
  3. 1
  4. ...
  5. 6
  6. 7
  7. 8
  8. 9
  9. 10
  10. 11
  11. 12
  12. ...
  13. 33