Posts Tagged ‘Marketing’

25 ‘Best Of’ Blog Posts on nateriggs.com in 2011

As I get ready for next year on nateriggs.com, I always look back at what posts preformed the highest with you and all of the folks that visit here and read my stuff. This year, I built the list by looking at three different metrics.  First (and always first in my opinion) I started by digging into my Google Analytics to see what content brought the best traffic. Next, I looked at data from a free PostRank plugin for WordPress and whittled the list down to everything that ranked a score of 7 or above. Finally, I looked at posts that had been optimized using the combination of SEO Scribe and SEO All in One Pack for Word press.  Using these three measure, you and I collectively came up with the list of 25 ‘Best Of’ blog posts you see below. Going one step further, I’ve tried to give them some type of order by grouping together some of the similar topic areas.  Let me know what you think and if you remember any of these, okay?  About Building Brand The Resume is Dead My Take on Ted and Brand The Fascinating Personal Brand of Tim Tebow About Dark Periods About Blogging How to Pitch for  Guest Blogging Spot On the Argument to Post Blog Content Daily What’s Your Take on the Whole Authors VS Bloggers Thing? About Using the Interwebz and Social Media Using GroupMe: Ideas on How Different Groups Can Take Advantage of Group Texting On Relationship Layers, Time and Facebook 9 Ways to Use EdgeRank to Rule Your Facebook Experience QR Codes — Driving Adoption by Doing It Right How To Use Google Plus Sparks as a Listening Post How To Grow Your Google Plus Network in 5 Easy Steps Google Plus Photos: 5 Reasons Why This G+ Feature is [...]

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A Modern Approach to the Facebook Timeline

I like this idea … a lot. Modern Timeline If you’re like Sarah and I, you love the Wednesday night antics of ABC’s hit series, Modern Family.  Maybe we like it because our family, in a sense, is anything but traditional. At any rate, it’s damn good comedy. When I saw that Modern Family had set up a Facebook page for the show, I couldn’t resist clicking through to see what it’s all about. The first thing I landed on was this update, sharing a customized (and mind you, custom sized) branded image that Facebook junkies everywhere can adorn as their cover photo on the new Facebook Timeline layout. While the consumer-driven verdict is undoubtedly out as to whether or not Timeline is a good move or not, I thought this was a neat approach from ABC to generate awareness for the show by tapping the advocates inside of their fan base. Sure, the 5 million and change fan count is a bit skewed. Always remember that anything popular on television will have a built in social fan base from the get go. What appeals to me most about ABC’s approach is that this cost virtually nothing to produce. Chances are that the folks at ABC have graphic designers on staff to do their bidding. Your Turn Could you make something like this work for your business?  Just how would you pull it off?   nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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The Fascinating Personal Brand of Tim Tebow

As of this post, the Green Bay Packers are still undefeated. Guys like Tom Brady and Ben Rothelsberger each sport glitzy Super Bowl rings on as a testament to their incredible professional football resumes. It’s not surprising that the Bleacher Report lists the Top 5 NFL Quarterbacks for the 2011 season in the following rank order: Aaron Rodgers – Green Bay Packers Tom Brady – New England Patriots Drew Breeze – New Orleans Saints Matthew Stafford – Detroit Lions Eli Manning – New York Giants Sure, I think Eli’s brother Peyton has been sorely missed this season due to a neck injury.  That explains why he’s not included on the list. Rothlesberger rubs a lot of people (especially sports writers) the wrong way which may explain why he’s not present in the top five. But this year, we stuck in state of fascination. Who are we all the radio DJ’s talking about? Where is the buzz focused on social media? Love him or hate him, who’s the quarterback that seems to be mind this season? None other than the young Timothy Richard Tebow. Fascinating Personal Brands I’m knee deep into my second pass at Sally Hogshead book on how brands and people keep us fascinated.  You’ve seen me mention it here before, and if you haven’t picked it up yet, make it a goal to read (or listen) to it before the New Year.  It will change how you look at your products, services and even your own personal brand. While I obviously don’t know Tebow and haven’t reached out and asked him to take the Sally’s F Score assessment, I’m willing to bet my bottom dollar that Tim unkowingly leverages three of the seven Fascination Triggers from Sally’s work: Mystique — This Trigger is defined by the presence of unanswered questions which fascinates us by causing a desire to want to solve [...]

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