Posts Tagged ‘Marketing’

3 Cool Kids You Should Stalk This Week – Search Marketers Edition

I’m glad to be bringing back my cool kids series. In 2011, these posts are by far some of the most fun to write. This week we”ll take a look at some of the coolest kids I recently met while attending MediaPost’s Search Insider Summit in Deer Valley, Utah as a brand panelist on social media and search.  It was an incredible conference choc full of true forward thinkers in the space. You’ll see some more of what I learned at the show recapped this week on nateriggs.com. For now, let’s have a look at the cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #8: Search Marketers Edition   Michael Coccagnia Twitter: N/A Google Plus: Michael Coccagnia Other: LinkedIn Stalkers Debrief: Michael is simply good peoples in my book.  With companies like Arthur Anderson, Microsoft and now Google DoubleClick in his background, he’s lived in more places around the world than most people have visited on vacations and work travel combined. He’s extremely sharp in the game of search marketing, and one of those few “left and right” brained people who can translate tech speak and engage on interesting social conversation.  If you’re thinking about exploring some work with DoubleClick in your company, definitely get in touch with Michael. He’s intelligent, fun and a genuinely down to earth guy. Aaron Goldman Twitter: @AaronGoldman Blog: GooglyLessons Other: LinkedIn Stalkers Debrief: As soon as Aaron started dropping a freestyle rap on search one night at the conference, I knew he would be a dude I wanted to stay in touch with.  Aaron is the top marketing dog at Kenshoo, an industry-leading search software company backed by Sequoia Capital and serving more big companies than you can shake a stick at. He’s also the author of Everything I Know About Marketing I Learned [...]

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About Dark Periods

I’ve been spending time thinking about a talk I saw Jeffrey Hayzlett present at the BMA conference a few years back. When he became CMO of Kodak in 2006, he spent some time taking the brand dark. Consumers appetites had shifted to digital cameras with video capabilities, and the race to product innovations was already full-go. Knowing that silence could act as a brand reset button, Hayzlett shut down marketing for a few months to spend time with his team, working up new ideas and developing new go to market strategies. When the lights came back on for Kodak’s marketing department, millions of consumers we drawn online gallery communities, new market-leading products and a fresh perspective on what consumers really wanted. About Dark Periods Getting stuck in the day-to-day, status quo, business as usual paradigm can create dangerous waters for any big brand. Large ships moving at high speeds are difficult to steer away from glaciers. The only way to avoid the eventual collision, is to stop, shut down the engines and plot a new course. When we marketers do that, we regain control of our ship’s velocity and direction. Moving forward without that control makes sinking imminent… nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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