Posts Tagged ‘Marketing’

The Fascinating Personal Brand of Tim Tebow

As of this post, the Green Bay Packers are still undefeated. Guys like Tom Brady and Ben Rothelsberger each sport glitzy Super Bowl rings on as a testament to their incredible professional football resumes. It’s not surprising that the Bleacher Report lists the Top 5 NFL Quarterbacks for the 2011 season in the following rank order: Aaron Rodgers – Green Bay Packers Tom Brady – New England Patriots Drew Breeze – New Orleans Saints Matthew Stafford – Detroit Lions Eli Manning – New York Giants Sure, I think Eli’s brother Peyton has been sorely missed this season due to a neck injury.  That explains why he’s not included on the list. Rothlesberger rubs a lot of people (especially sports writers) the wrong way which may explain why he’s not present in the top five. But this year, we stuck in state of fascination. Who are we all the radio DJ’s talking about? Where is the buzz focused on social media? Love him or hate him, who’s the quarterback that seems to be mind this season? None other than the young Timothy Richard Tebow. Fascinating Personal Brands I’m knee deep into my second pass at Sally Hogshead book on how brands and people keep us fascinated.  You’ve seen me mention it here before, and if you haven’t picked it up yet, make it a goal to read (or listen) to it before the New Year.  It will change how you look at your products, services and even your own personal brand. While I obviously don’t know Tebow and haven’t reached out and asked him to take the Sally’s F Score assessment, I’m willing to bet my bottom dollar that Tim unkowingly leverages three of the seven Fascination Triggers from Sally’s work: Mystique — This Trigger is defined by the presence of unanswered questions which fascinates us by causing a desire to want to solve [...]

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The Death of Phone Booths

I had the privilege of attending the MediaPost Search Insider Summit last week in Deer Valley Utah. Aside from beautiful landscapes, great skiing and snowboarding and incredible accommodations at Starwood’s prized St. Regis Deer Valley, the folks attending brought with them content that was indeed forward thinking. I have to say — I speak at a decent amount of conferences, but the MediaPost SIS event is definitely in my top 5 in terms of value added. I walked away with more than 6 pages of notes (typed neatly in Evernote on my Samsung Galaxy Tab), met a ton of interesting and down to earth people who also happen to the cool kids that are driving the search industry to new levels of sophistication. While there was a ton of great presentations and panels, the talk from Google’s Michael Slinger stands out as one of the most impactful take-aways. Here’s the short hand recap. Consider what Michael is heading toward and share it with your colleagues… The Death of Phone Booths Michael opened up by sharing two short stories, one about his kids and one about the children of some family friends.  In the first, he mentioned that his kids, both under 10 years old upon seeing an old telephone booth had no idea what it actually was. As we sat around the table, chuckling at the innocence of young children, each of us looked down to see the phone icon on our andriod and iPhone devices.  Look down at yours right now.  Notice something?  When was the last time you’ve seen a silhouette of a phone like that?!? My guess is that it’s been years since you’ve even touched an old rotary handset, right? The second story was even more entertaining.  Michael shared that he had heard from a friend that their kids, much younger in age, had actuallt approached the LCD television in their [...]

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