Marketing Technologists – Unicorns or Just Horses?

marketing technologist

One of the latest trends in corporate marketing is embracing the idea that with our digital world there is a growing need to have people who are experts in both marketing and technology – aka the “marketing technologist.” This recently coined term has been a popular topic in marketing news and was recently covered by Forbes […]

These Fortune 100 Brands on YouTube are Failing

Brands on YouTube

  Last week we covered the topic brands on YouTube that were best-in-class examples of great strategies for producing effective content. The week before, we talked about the success of reaction-based YouTubers. For this 3rd post in our mini series, we will analyze some of the largest brands on YouTube that are failing to take full […]

What’s the Role of Marketing and Finance in Restaurants?

Rachel Phillips Luther 2

Fast casual is the fastest growing segment of the restaurant industry and Zoës Kitchen is championing the market. Zoës Kitchen, a fast casual Mediterranean joint headquartered in Texas, recently went public,  and has done incredibly in the market.   In episode #047 of the Social Restaurant Podcast, I welcome back Rachel Phillips-Luther, Vice President of […]

Unlock the Secrets to Producing Effective YouTube Content

Effective YouTube Content

Last month, YouTube surpassed Facebook in terms of unique visitors – making it the largest social media site out there. Most brands have caught on to the importance of producing effective YouTube content as part of their marketing mix, but last month’s news is just one more reminder of how powerful a marketing tool it can be. […]

Goodbye Blog Post to Sarah Robles!

2014-06-02 11.21.50

Once again it is time to bid farewell to an excellent blogger for nateriggs.com. Sarah Robles has established herself quite well and we are sad to see her go. Before she departs, we caught up with her for a quick Q&A in this goodbye blog post 1. How did you start writing for NR Media Group? […]