Posts Tagged ‘Marketing’

Marketing Case Study: How Logitech Wins a Moment of Truth [VIDEO]

The illustration you above comes from the folks at AgileMarketing.net and their post on Google’s ZMOT eBook. It cleanly highlights three different moments of truth in the customer experience for any brand. These moments occur at the time when a consumer has the most personal and intimant experiences with your product or service. In ZMOT, Google argues that, as a result of the socialization of the web and the explosion of mobile technology, there is a now a forth moment in the mental marketing model.  The Zero Moment of Truth or ‘ZMOT’ as Google has branded it, gives brands the opportunity to win or loose the favor of a customer at the time when shared online content that reflects the attitudes of their peers towards the product or service under exploration is consumed. Because of technology, the consumption of that peer information can now happen at any time, and at any location. Whether or not you believe the additional moment is a legit addition to the mental marketing model (I do indeed), trust me when I say this — winning each moment of truth is absolutely critical to the long term survival of your business. Failure to win may cause your customers to simply move on to the next brand competing for their attention. Marketing Case Study: How Logitech Wins a Moment of Truth nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Content Marketing for Small Business at the 2012 Ohio Growth Summit

This is the week you’ve been waiting for — at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of the crew at the Small Business Development Centers made a good decision this year in opening up the format to include a variety of tracks that speak to all levels of entrepreneurs and small business owners. The sessions are each positioned to provide attendees with educational sessions that will give them actionable take-aways they can put to work in their own businesses right away. I was delighted to be asked to design the content marketing for small business track at this year’s Ohio Growth Summit, and I feel fortunate to have a line up of three different panels, stocked with true subject matter experts that you won’t want to miss. That said, you will miss them if you don’t attend the #OGS12. The conference already has more than 12o attendees which is just over last year’s attendance. As appreciation for my readers, I have been given special code you can use to get a last minute 50% discount on your badge. That means you get a full access pass to #OGS12 for only $65. If you’d like to attend my track at the 2012 Ohio Growth Summit, use the code NR50 when you register and you’ll receive your badge for half the price of admission. If you’re still on the fence, here is a description of the content marketing for small business track I’ll be leading on Thursday. This is just one of four incredible tracks at the event, along with amazing keynote speakers that include author Gini Dietrich [...]

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23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair warning. New Marketing Books I’ve Read and Recommend Please note that while this is a numbered list for order’s sake, in no way is this a ranked order. The list reflects the order of how the titles randomly popped in my head. The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls and Dick Summer Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith What the Plus! Google+ for the Rest of Us by Guy Kawasaki Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pullizzi Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers and Jason Falls The Carrot Principle by Adrian Gostick and Chester Elton Why We Buy – Paco Underhill Influence by Robert B. Cialdini Putting the Public Back in Public Relations by Brian Solis and Deirdre K. Breakenridge Made to Stick: Why Some Ideas Survive [...]

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