Posts Tagged ‘Location Based Services’

20 Posts I Loved Writing in 2010

Everyone this week seems to be focused on the wrap-up party for 2010.  I’ve never been one to shy away from a party, so count me in. Gini Detrich’s end-of-year post on Spin Sucks is probably one of the coolest I’ve read so far this year.  She does a nice job ranking the top-10 posts of 2010 by the amount of comments they receive. My Take on The End It’s was a good exercise for me to walk back through the last year of writing.  It’s helped me get laser-focused for next year and also brought back some good memories. I’m a bit selfish, I guess.  I’ve selected my top-20 by looking at comments, shares and a little traffic stats – but, mostly, these are the posts that I loved writing.  Fair? 20 Posts I Loved Writing in 2010 What We Can Learn About Trust & Brand from DK Diner – I wrote this back in January of this year.  Along with having killer doughnuts, DK Diner knows how to create a customer experience that makes you feel right at home – pajamas and all. How To Use Google Wave to Get More from Events & Conferences – What ever happened to Google Wave?  Well, it’s still there, but mostly off-radar today.  Wasn’t it supposed to be Google’s next big thing?  At any rate, this was another January post and an idea that worked pretty well. 23 Ideas to Help WNCI’s Morning Zoo with Dave & Jimmy Get Better at Using Social Media - Apparently, January was an “on” month.  This list of ideas got your attention, as well as the attention of the Ohio Center for Broadcasting.  Pretty cool. HOW TO Use a Foursquare Strategy for Customer Retention & Foot Traffic – Funny how my opinion on Foursquare has changed with the birth of Facebook [...]

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Foursquare Badges May Tell Stories of Consumer Behavior

Do you have many Foursquare Badges? For some Foursquare adoptors, earning badges adds a whole new dynamic to the game.  Some are funny.  Some are more serious.  Some don’t make much sense at all. Aside from being fun rewards of the game mechanics Dennis Crowley has used to gain fast adoption of his platform, I believe badges might have a larger purpose in regard to business. Yet, if you stop to examine Foursquare badges more closely, you begin to see that each badge signifies a specific behavioral pattern related to certain geographic locations. For more info on some of the more hard-to-find badges, here’s a not-so-comprehensive list that I like. What’s Do Foursquare Badges Say? Each badge has certain requirements that you must first complete to unlock it on your Foursquare profile. For instance: Adoption and Usage of Foursquare – The top row of badges uses trophies and signifies various levels of check-ins made by the user.  One could assume that if someone has unlocked all four badges, they are a power user, and the data gained from their use is somewhat accurate.  There is, however, a large margin of error as it’s fairly easy to game the system on Foursquare. Bender, Crunked & School Night – As silly as it seems, the combination of these three badges seems to tell a story.  Users who unlock these badges are ingrained with social activities that cause them to frequent local watering holes, with the school night badge indicating late nights out on weekdays.  For a local bar, this might be good information to know, as it could potentially reveal more frequent patrons. Super Mayor – This badge indicates that a user holds more than 10 Mayorships at their favorite locations.  One might classify this type of user as a brand loyalist [...]

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Winning the Location-Based Applications Race

After writing a few posts on how businesses might start thinking about how they could leverage Fourquare, it’s been a topic of conversation in just about every coffee meet up since.  Today was a great conversation with Faye Stock Oney and Jan Antauer.  Jan is in the coffee business in Historic Dublin, and makes a great cup of Joe. Given her location among other very active small business entrepreneurs in the district, using Foursquare would make a ton of sense.  Here were some of the bullet point action items we came up with: Get a small monitor to keep behind the counter so that employees can pull in a Twitter feed and keep Java Jan Coffee’s Fourquare profile front and center Hang some signage at the counter and around the store, and ask or remind customers to check in. Java Jan’s uses a paper customer loyalty card where patrons get a free coffee after the 5th purchase.  Why not apply this same idea to Foursquare check ins? Java Jan’s shares a building with Our CupCakery and is within a few blocks of other local businesses.  Tips could be used to suggest a sequence tour for walkers in teh district. Web Traffic & Adoption But why has conversation suddenly picked up around Foursquare?  In Columbus, Gowalla seemed to somehow claim the local market as a strong player in location based applications.  But how long will that last?  Your guess is a good as mine. Take a look at some of the traffic numbers from Compete. You can see the explosion in Foursquare adoption over the past 6 months.  I believe that the spike can at least in part be attributed to the gaming aspect and visible point system present in Foursquare. What’s interesting is that one of the original location based [...]

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