This Week in Restaurant Technologies #017: Mobile Payments and Localized Social Media

point of personalized service system

In this week’s show, Brandon and I go deeper into some of Amazon’s plans for a mobile wallet Starbucks’s bigger plans for their mobile payment app. We also cover some interesting stats and testimonials from chain restaurant executives who are willing to bet their jobs on localizing social media, while keeping the operations of those […]

What Is SoMoLo and How Will It Affect Your Brand in 2014?

somolo customer

At the heart of content marketing is the desire to build a customer-strategy that is formulated by standing in customers’ shoes and understanding their experience. In 2014, the rising trend of the “SoMoLo customer” is moving organizations to evaluate their strategy and reach this important purchasing demographic. What is SoMoLo? The term refers to a […]