Posts Tagged ‘LinkedIn’

How To Build a Customer-Centric LinkedIn Group

LinkedIn is still gaining momentum in the B2B world. With over 70 million professionals holding profiles, it makes good business sense for companies to start looking at how to use LinkedIn as an everyday business solution. I thought it was interesting that even Chris Brogan would check in on LinkedIn, if there was a location-based component.  His target audience of clients lives there and check-ins in that context might result in new opportunities. It’s important that company leaders realize that it will take a coordinated and dedicated human effort over time to see any results from tapping in to LinkedIn.  Your company may even consider assigning a group of personnel to spend a portion of their time monitoring, researching and actively participating in the many groups and subgroups available. If you’re ready to dedicate more time and effort, you can always build your own group and subgroups inside the network.  This is appealing because there is literally no cost involved, outside of time and energy.  But make no mistake, the amount of time and energy that goes into successfully facilitating a group is high. Be prepared. How To Build a Customer-Centric LinkedIn Group One approach companies can use to leverage LinkedIn Groups is to focus on customer centricity.  These groups are essential hubs of conversation.  If executed wisely, facilitating the right conversations (that provide value to members) works to build deeper relationships with customers.  The end result is increased customer retention and a greater potential for referrals. There are a few important things you need to consider before your pull the trigger: Who is your niche audience for the group? Does that specific group already exist? What type of conversation will help them do their job better? Once you’ve answered those questions, begin mapping out the objectives of your conversation.  A good way to start is by solidifying what you want the members [...]

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HOW TO Optimize Company LinkedIn Profiles for Search & Lead Conversion

In my opinion, LinkedIn is still one of the most powerful social networking tools for business. I know Lewis will agree with me here.  Yesterday, while finishing up a day of corporate training with Incept, I received two invitations to connect.  Both were fully targeted to how I’ve optimized my profile, connecting with me to ask questions about how to develop a social media strategy.  One was from Tulsa, Oklahoma, and the other from the San Francisco Bay area.  Amazing. To be honest, the power of LinkedIn profiles still blows me away.  Without my LinkedIn profile, and, specifically, it’s ability to make the Social Graph visible and searchable, how on earth would these two individuals had ever known I existed, let alone that I might be a resource for them?  Simple answer.  They wouldn’t have. Inbound Traffic Through SMO Social media optimization is the rave this year.  Brian Solis has even made the statement that SMO is the new SEO.  I wholeheartedly agree with him on this. Every social network out there has a search function, and LinkedIn is one of the more robust in terms of search functionality.  With that in mind, it makes sense that each LinkedIn profile can then be optimized to be found by people running queries inside, and sometimes outside the network.  What’s more is that you not only have the ability to optimize your individual LinkedIn profile, but also your company LinkedIn profile. I’ve written about how to use company LinkedIn profiles for business development.  But what about getting your company (and the people inside) found? So that you can get the maximum benefit for lead generation and inbound traffic, here are a few how to tips you can use to optimize your company LinkedIn profile, establish good rankings against your competition, get found [...]

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