Posts Tagged ‘LinkedIn’

HOW TO Ideas on Using Social Media for Trade Show Exhibiting

The Skyline Exhibitor Exchange was jam-packed with ideas on how social media tools can integrate into a trade show exhibition strategy.  The goal is to extend the live event experience to the online space. My co-presenters, Will Burrus, Tiffany Odutoye and Eric Leslie, all brought some serious material to share.  It was literally a “drink from the firehose” type of event.  As promised, I wanted to produce a list of some of the tools I had mentioned so that attendees could check back and explore the options.  You’re obviously welcome to check out anything as well, even if you couldn’t make it. First, my slides from the presentation: Trade Show Exhibiting – 10 HOW TO Ideas to Help You Integrate Social Media Into Your Lead Generation Strategy *View more presentations from Nate Riggs. And here is the list with links to all of the cool tools: FlowTown.com I learned about this killer new application from blogger and social media strategist Jason Baer.  It’s one of the first in a big movement towards the convergence of email and social media technology.  A user can upload or manually enter email addresses and pull back a variety of social media profiles registered to those email addresses.  It’s a killer time-saving application that you, as an exhibitor, can use to connect with attendees, once the trade show has provided the list. Highrise CRM and BatchBook Socially integrated CRM’s are growing in availability.  You may not have the liberty to choose what database you use within your company, but each of these tools are delivered as SaaS and at low enough price points that one could justify using a separate database for your exhibiting efforts.  Both of these tools will allow you to link to specific social media profiles and pull dynamic content (like recent tweets, [...]

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Human Business Lessons with a Dash of Shameless Self-Promotion

Harrison Hove is a trust agent, and I’m glad we met.  I’m so grateful to him (and ONN) for featuring me in this TV interview.  Harrison really went the extra mile to give me some good face time, and I’m truly humbled. Anyway, enough shameless self-promotion.  There’s much learning to be done regarding human business from my experience with Harrison. Ready?  Good.  Class is in now session. Human Business Lesson 1 – Impressions are Gold I first talked to Harrison the night before we shot this interview.  He was respectful and polite on the phone, and had obviously done his home work.  Harrison knew about my online presence, what I speak about and write about here, and he was able to quickly let me know why he wanted to chat.  Let’s be honest.  I’m a small business owner, so any time the traditional media calls me, I’ll pretty much jump through flaming hoops to get on TV or in the paper.  It’s great exposure for Social Business Strategies and validation for this whole movement towards the social web.  Harrison’s approach was a breath of fresh air.  He made me feel like he really cared about what I had to say, and not just how he was going to get his story finished by the deadline.  Good first impressions are gold. Human Business Lesson 2 – Social Capital is a Two-Way Street Harrison came in the next morning bright and early, right before his trip to Cleveland for another shoot.  Even though he was busy that day, he was cool and conversational, and we started to chat.  I used to be involved in broadcasting and continue to be fascinated by the latest equipment and tricks-of-the-trade.  We spent some time talking about cameras and post-production software, and even our personal use of [...]

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Social Media Strategy Ideas for Photographers & Visual Artists

In the last month, I’ve come to know Larry Hamill and Pamela Willits through interactions on LinkedIn, email, their blog and in person.  Larry does some really interesting work with calendars as a marketing item.  I have two hanging in my office right now. Both Larry and Pam are artists working in Columbus, right down the street from Social Business Strategies at Qwirk Co-Working in German Village.  Larry creates art through images.  I’m grateful that Larry has agreed to let me use his work as the new header image on NateRiggs.com.  You’ll see more that over the next few weeks. Pam, however, is a different kind of artist.  She’s a human artist, working to leverage social web tools to create content art that inspires relationships.  Here aresome of the things she and Larry are working on today. Larry Hamill Photography is a good example of where most small and mid-sized businesses are, in terms of building a social media strategy.  They’ve invested in building the outposts, but are searching for ideas on what to do with them.  Here are a few ideas that hopefully Larry and Pam (and you) can use to move the needle on your own. Telling Stories via Toobla Folders In the video, Larry mentions stringing multiple images together on the blog and Facebook Fan page to tell a story.  Because content streams move so fast, I recommend they try using Toobla (another Columbus start up) to build folders of images that tell the story and then embed them on the blog.  Bryan Huber does a nice job of executing this idea on his blog. Connect One to Many Using LinkedIn Answers You might try using LinkedIn answers to ask earnest questions related to photography.  If you execute effectively, using this tactic will allow you to connect [...]

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