Posts Tagged ‘LinkedIn’

Tools and Tips for Using Scheduled Updates Across Social Networks

Do you make it a daily practice to schedule tweets, Facebook wall posts and LinkedIn status updates to publish throughout the day? One of the best advancements of social media engagement dashboards in 2010 was the release of feature sets that allowed users to pre-schedule updates across various networks throughout the day.  Why?  Schedulers help to create the illusion that you actually are everywhere at once. Most of us (yours truly included) simply cannot sit in front of laptops or mobiles all day long and participate continuously.  We have jobs, families and hobbies, and in reality, those are the activities that help us feed systems by giving us things to talk about and share.  Additionally, as much as I hate to admit it, sleep is actually necessary for us humans.  Bummer. Calling YOU to Action If you are serious about using social media in your life, you need to build a presence.  Whether it’s for your company brand or your own personal social identity, scheduling updates is a basic practice that’s going to make a difference for you in the long term. Can I offer you some pointers that will get you going in the right direction? Tools Here are some of my favorite tools for scheduling updates.  I’ve spent time using each of these, and they are all very similar.  Feel free to pick the one you like best: TweetDeck – This has been around the longest and is still widely used.  My partner, Mike, is an avid TweetDeck user. HootSuite – This is my personal weapon of choice for everyday presence management (also, that link is an affiliate link – just so you know).  Aside from some of the best integration between the browser-based app and and mobile version, HootSuite also has a nifty little Chrome plugin called Hootlet that gives you the [...]

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If You Could Only Choose One

Every now and then I use social networks to ask people questions that I find interesting. Here’s what today’s was: Here are YOUR responses less than one hour after posting this.  Be forewarned, this is a lengthy post, but I have some insights at the bottom that might interest you.  Keep scrolling, okay? From Twitter Let’s look at the Twitter folks first, in reverse chronological order.  Lots of people chimed in with opinions. angiemeeker 2:55pm via Web @nateriggs @dogwatchohio I think FB is better for retention of a particular market. Back to teens, I think brands on Twitter will nail it. angiemeeker 2:53pm via Web @nateriggs @elijahryoung Absolutely. I can deal with 140 characters, but give me some expanded media options that work. Tedsells 2:52pm via HootSuite @nateriggs Absolutely. A year ago didn’t want anything to do w/twitter, now it’s a must. dogwatchohio 2:51pm via Web @angiemeeker @nateriggs Plus we have a lot of fun on our FB page for dog lovers in general. We actually do very little straight mkting. AndreaApplegate 2:50pm via TweetDeck Totally RT @nateriggs: Amen to that! RT @dogwatchohio: Love the relationship aspect. Make friends on Twitter & keep in touch on FB. nateriggs 2:49pm via HootSuite Amen to that! RT @dogwatchohio: @nateriggs Love the relationship aspect. Make friends on Twitter & keep in touch on FB. angiemeeker 2:49pm via Web @nateriggs @dogwatchohio Totally agree with that – participation in both is best right now. FB also easier to share the whole life of an org. gotbins 2:46pm via Web @dogwatchohio @nateriggs same here twitter seems to better for connecting personally than FB, my guess is because i feel limited on FB. dogwatchohio 2:46pm via Web @nateriggs Over the LT, we just can’t see where participation in both venues is going to hurt us. What do you do [...]

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