How Effective is Your LinkedIn Content Marketing?

Content Marketing LinkedIn

We all know that content is king. The mission for brands is now to create the most effective content marketing strategy they can. The market has responded to this need and there are a variety of new resources and tools pouring in to help. LinkedIn is one of the latest players to enter the arena, […]

What Are the Seven Social Media Building Blocks?

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How do you use social media? To read stories, articles, gossip, comics? To share them? To tweet your own activities or opinions? Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities. But what is the framework of […]

Why Should I Have a LinkedIn Company Page?

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In two weeks, LinkedIn will be removing Products & Services Pages from company profiles. Until now, some brands have used LinkedIn Company Pages to showcase their products and services, as well as recommendations and reviews from customers who were willing to sing the praises of their experience with what the company offered. These recommendations have […]

Master LinkedIn Today — Learn to Save Time with 3 Stellar Features

LinkedIn Today

This is a post I originally ran over at OpenView Labs. Enjoy your Monday! There’s a few things you come to accept after some time working in small agencies and small businesses: You wear a lot of hats so your idle time becomes scarce. Building, maintaining and leveraging your professional connections is absolutely critical for survival. Early on, learning to beg […]

BeKnown – How a Monster Makes Facebook Look Like LinkedIn

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Yeah, I know — I’m a day late. Truth is, there wasn’t really as much buzz around BeKnown as I thought there would be. I actually had a tip about Monster.com’s launch of the BeKnown Facebook application late Sunday night. But I waited so that I could see it for myself and have some time […]