Posts Tagged ‘LinkedIn’

BeKnown – How a Monster Makes Facebook Look Like LinkedIn

Yeah, I know — I’m a day late. Truth is, there wasn’t really as much buzz around BeKnown as I thought there would be. I actually had a tip about Monster.com’s launch of the BeKnown Facebook application late Sunday night. But I waited so that I could see it for myself and have some time to click around. I will say this: I’m absolutely intrigued… I’m intrigued because I’m confused as to why Facebook would make a business decision that would appear disruptive to any relationship the company has with LinkedIn. LinkedIn’s held market dominance over the B2B business community since around 2003 and has always ‘stayed the course’ in terms of targeting the world’s professionals as core users. Not to say that there are not personal interest groups and chatter that take place on LinkedIn, but in large part — it’s a place for business connections and resume exchange. Think about this: In the last year, we’ve seen more changes and updates to LinkedIn’s UI than we’ve probably seen in the last 5, potentially driven by the preparation for the recent ground-breaking IPO. Facebook and LinkedIn seem to be carbon copying each others’ feature sets. An example would be Facebook’s launch of Questions against LinkedIn’s core feature ‘Answers‘. Likewise, both networks now share the ability for user-driven add campaigns, private and open groups, business pages, a home news feed that’s nearly identical, and even integration with Twitter. In mind mind, it’s almost a brother-sister sort of relationship. Small businesses and consumer-facing businesses seem to be gravitating towards Facebook, potentially because of the ability to customize and brand a business presence. Marketing agencies everywhere are rejoicing, grateful for the opportunity at another service to sell. LinkedIn and Facebook’s corporate offices are literally 16 minutes drive apart out there in sunny Mountain [...]

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Jim Canterucci on Using LinkedIn to Increase Blog Readership

I tripped over an interesting technique that increased readership for a recent blog post at ELCircle.com by 33% over similar posts. This guest post (thanks for the invitation Nate) discusses how you can use the LinkedIn Answers feature to do the same. The approach we’re discussing here is a bit of an extension on some of the LinkedIn tips for bloggers Nate provided here. When I say tripped over the technique, here’s what I mean. I was troubled by a question I’d seen bouncing around in a number of articles. “Since the economy is coming back and your people now have choices for employment, what are you going to do to retain them?” The implication is that we could treat people poorly during lean times because they can’t get a job elsewhere but now we need some trick to keep them. I got a bit fired up about this since this mind set is so counter to good leadership, which we teach. My method for a blog post When I get fired up about something like this I follow a pretty consistent sequence – I rant to my wife. I’m Italian so this can get pretty animated. Bless her for dealing with the raw ideas. I then rant in a more controlled way to those familiar with the concepts in question – clients and contacts. The conversations allow me to learn from my audience. This process helps regulate the thoughts into something of value. Only then do I write a post. This allows our blog to be a reflection of real life. Recently this process resulted in the post – How to retain your best emerging leaders. A good mix of rant and to-do tips. Before hitting the publish button I decided to get some other insights. How to do [...]

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Tools and Tips for Using Scheduled Updates Across Social Networks

Do you make it a daily practice to schedule tweets, Facebook wall posts and LinkedIn status updates to publish throughout the day? One of the best advancements of social media engagement dashboards in 2010 was the release of feature sets that allowed users to pre-schedule updates across various networks throughout the day.  Why?  Schedulers help to create the illusion that you actually are everywhere at once. Most of us (yours truly included) simply cannot sit in front of laptops or mobiles all day long and participate continuously.  We have jobs, families and hobbies, and in reality, those are the activities that help us feed systems by giving us things to talk about and share.  Additionally, as much as I hate to admit it, sleep is actually necessary for us humans.  Bummer. Calling YOU to Action If you are serious about using social media in your life, you need to build a presence.  Whether it’s for your company brand or your own personal social identity, scheduling updates is a basic practice that’s going to make a difference for you in the long term. Can I offer you some pointers that will get you going in the right direction? Tools Here are some of my favorite tools for scheduling updates.  I’ve spent time using each of these, and they are all very similar.  Feel free to pick the one you like best: TweetDeck – This has been around the longest and is still widely used.  My partner, Mike, is an avid TweetDeck user. HootSuite – This is my personal weapon of choice for everyday presence management (also, that link is an affiliate link – just so you know).  Aside from some of the best integration between the browser-based app and and mobile version, HootSuite also has a nifty little Chrome plugin called Hootlet that gives you the [...]

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