Posts Tagged ‘internal communication’

20 Posts I Loved Writing in 2010

Everyone this week seems to be focused on the wrap-up party for 2010.  I’ve never been one to shy away from a party, so count me in. Gini Detrich’s end-of-year post on Spin Sucks is probably one of the coolest I’ve read so far this year.  She does a nice job ranking the top-10 posts of 2010 by the amount of comments they receive. My Take on The End It’s was a good exercise for me to walk back through the last year of writing.  It’s helped me get laser-focused for next year and also brought back some good memories. I’m a bit selfish, I guess.  I’ve selected my top-20 by looking at comments, shares and a little traffic stats – but, mostly, these are the posts that I loved writing.  Fair? 20 Posts I Loved Writing in 2010 What We Can Learn About Trust & Brand from DK Diner – I wrote this back in January of this year.  Along with having killer doughnuts, DK Diner knows how to create a customer experience that makes you feel right at home – pajamas and all. How To Use Google Wave to Get More from Events & Conferences – What ever happened to Google Wave?  Well, it’s still there, but mostly off-radar today.  Wasn’t it supposed to be Google’s next big thing?  At any rate, this was another January post and an idea that worked pretty well. 23 Ideas to Help WNCI’s Morning Zoo with Dave & Jimmy Get Better at Using Social Media - Apparently, January was an “on” month.  This list of ideas got your attention, as well as the attention of the Ohio Center for Broadcasting.  Pretty cool. HOW TO Use a Foursquare Strategy for Customer Retention & Foot Traffic – Funny how my opinion on Foursquare has changed with the birth of Facebook [...]

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7 Outcomes of Organizational Communication & Social Media – A Draft Framework

We seem to have been trained to lump all social media into the bucket of marketing and external communication.  Why is that? I believe that our gravitation towards looking at social media as only a new set of marketing tools has been largely driven by advertising and marketing agency’s quick adoption of them.  Their inrerest, largely driven by potential revenue streams to replace what is no longer working as well as before (like television, for instance), has shifted our paradigm accordingly. For this conversation, let’s shift the paradigm in a new direction.  Will you stand with me while we look at things from the inside out? What about organizational communication?  If social media is essentially a set of new communication tools where sending AND receiving messages is of high importance, where else can we apply the technology?  Even more important, what are the outcomes we should be focused on if we are to use social media inside our organizations?  How can we be better communicators through this technology? Speaking of Outcomes I have to give a hat tip to Jason Baer.  I stumbled across him via Twitter back in January and since that time, he’s become a key influencer in how I see the social media landscape.  The rest of this post was heavily influenced by his post and model discussing 5 Ways to Use Social Media (externally).  Jason is recommending that marketers (external communicators) stay focused on an outcome-driven approach to using social media, rather than on the luster of the shiny technology tools.  He goes as far as to argue that the term “social media” has become almost meaningless.  I agree with him, and recommend that you go back to that link and check out his model. This is what I believe is the other half of the [...]

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