Why Instagram’s Advertising Strategy Works

instagram's advertising strategy

Instagram, the photo and video sharing app owned by Facebook, recently announced plans of expanding its advertising strategy internationally. Later this year, Instagram will bring ads to Canada, the United Kingdom and Australia. The social media company, which has over 200 million active users worldwide, cited positive results from ad campaigns in the U.S. as its reasoning […]

Fascinating Olympic Digital User Trends from Social Sochi 2014

tweets at Sochi 2014

Digital user trends are changing how we experience the Olympics… In this post, we’ve highlighted the gold, silver, and bronze networks of the “Sochial” Olympics  – Twitter, Facebook, and Instagram – and we’ll take a look at how brands and athletes are performing in their respective events using these tools. Articles across the internet proclaimed […]