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	<title>Nate Riggs is Social Business Strategies &#124; Content Marketing and Social Media Consulting &#187; humans</title>
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	<description>Business consulting for content marketing, social media strategy, business blogging and online community management</description>
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		<title>When Does Reciprocity Kill the Gift Economy?</title>
		<link>http://www.nateriggs.com/2012/02/03/reciprocity-the-gift-economy/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2012/02/03/reciprocity-the-gift-economy/content-marketing-consulting#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[humans]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[robert cialidini influence reciprocity]]></category>
		<category><![CDATA[seth godin gift economy]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9385</guid>
		<description><![CDATA[&#160; In his books and blog, author Seth Godin often discusses an idea he&#8217;s coined as the gift economy. Because of the vastness of the internet and the connectivity it creates, it&#8217;s now easier and less costly to simply give gifts of support, sharing, thought leadership than ever before. Seth argues that giving of yourself with no expectations of a return is what strengthens the connections between members of the online community, thus leading to more productive environment for all involved In counterpoint to that idea, another acclaimed author named Dr. Robert Cialdini shares his viewpoints on the act of reciprocity, it&#8217;s effect on our culture as well as our ability to influence outcomes to our benefit. Cialdini argues that we as professionals should approach situations, first asking how we can add value to others. In doing so, we create an obligation in the minds of others to return the favor. When Does Reciprocity Kill the Gift Economy? While similar, there are definitly two sides to this discussion, and both positions seem to have firm roots. Today, Sarah and I are asking for your brains. The question you see in the title of this post came up during our drive to North Canton this morning. The video will give you a more detailed explaination on our question. Would you let us know what you think in the comments? nateriggsI advise mid-sized &#38; large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended family dad who enjoys music, photography and distance racing. When I'm not writing here, you can find me writing over at the Content Marketing Institute. Like what you've read so far? Then why not subscribe HERE?Website - Twitter - Facebook - More Posts An Open Letter to the PRSSA Students of [...]]]></description>
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		<slash:comments>17</slash:comments>
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		<title>On Social Media Experts</title>
		<link>http://www.nateriggs.com/2011/08/24/on-social-media-experts/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2011/08/24/on-social-media-experts/content-marketing-consulting#comments</comments>
		<pubDate>Wed, 24 Aug 2011 10:00:30 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[On Values]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[humans]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=8675</guid>
		<description><![CDATA[For the last five years, I&#8217;ve wanted to study the mandoline. Someday, I will too. I&#8217;m fascinated by hyper-fast pickin guys like Jeff Austin, Sam Bush and Simon Mayor. They are experts at the mandolin. You can hear it when they play. Expertise What if I picked up a Mandoline tomorrow? What if I promised you that I would practice deliberately for 2-3 hours every single day, and I kept that promise. What if I kept that promise diligently for 7 years? In time, you&#8217;d notice that I&#8217;d started reading Mandoline Magazine (yes, it actually exists) and listening to bluegrass and folk and classical mandoline music whenever I had the chance. That would be kind of annoying, huh. Most folks who weren&#8217;t as into the mandoline as I was might get annoyed or think I&#8217;m weird, or even start to trashing my crazy passion for the instrument. I&#8217;d keep practicing though. And with each hour, I&#8217;d get better. In time, I&#8217;d being playing music. Then, faster music. Eventually, after I had saved enough, maybe I&#8217;d upgrade to a new, fancier mandoline with a warmer, cleaner sound. That would make my pickin sound more incredible than ever. After 7 years of living like that, would you call me an expert at playing the mandoline? Social Media Experts Social media experts are not Bigfoot. Lots of people will disagree, but I really do think they exist. Social media experts are the folks who&#8217;ve put in enough hours of deliberate practice using social media for themselves to become very, very good at it. They are the ones making music with content and conversation, playing through the bars of the web. They have you beat too. They&#8217;ve already put in enough time to master the tools and adopt expert habits. The experts navigate the interwebz in a way that makes them to appear to be be everywhere at once and always &#8216;in the know&#8217;. Experts make using social [...]]]></description>
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		<slash:comments>38</slash:comments>
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		<title>On Choosing Entrepreneurship</title>
		<link>http://www.nateriggs.com/2011/08/23/choosing-entrepreneurship/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2011/08/23/choosing-entrepreneurship/content-marketing-consulting#comments</comments>
		<pubDate>Tue, 23 Aug 2011 12:05:35 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[On Values]]></category>
		<category><![CDATA[Entreprenuers]]></category>
		<category><![CDATA[humans]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=8661</guid>
		<description><![CDATA[My friend and mentor, Jim, once told me about the importance of establishing congruency in in your work-life balance. By identifying and then visualizing what&#8217;s most important in our lives, we can map out the route to our own happiness. Finding congruency means having your cake, and getting to eat it too. But for entrepreneurs, finding congruency is different. The entrepreneur badge is earned through hustle, passion and a willingness to look words like no and can&#8217;t in the face, and move forward anyway. This mindset is what it takes to turn ideas into tangible businesses. When you think about it, that&#8217;s probably one of the reasons why entrepreneurship has become so sexy in recent years. As a community, we admire entrepreneurs as role models. Celebrity has become less defined by captivating looks and perfect smiles, and more about street smarts, keen intuition, discipline, a work ethic that borders insanity and above all else, a steadfast belief the validity of a big idea. It&#8217;s no wonder that we admire the few and proud individuals who choose to embrace this lifestyle &#8211; entrepreneurship comes with sacrifice. Choosing Entrepreneurship When someone chooses to be an entrepreneur, congruency takes on a different meaning. Rather than finding a balance between work and life, your work simply becomes life &#8230; at least at the start. Your work creeps into late night hours, Saturdays and even into your dreams on occasion. But for the entrepreneur, it&#8217;s not really work at all. It&#8217;s passion, and passion often takes precedence over hobbies, relationships and balance. To be an entrepreneur means choosing very different priorities than other typical professionals. If that&#8217;s where you find yourself heading, congratulations and good luck. We&#8217;ll be watching. Just make certain that you&#8217;ve fully considered the choice you intend to make. Fair? nateriggsI advise mid-sized &#38; large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended [...]]]></description>
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		<slash:comments>25</slash:comments>
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