Restaurant Marketing Goes Hand-in-Hand with Media Production

media production camera

One of the best ways to connect with a target audience in today’s increasingly media-saturated world is through recipe videos. These digital gems are perfect for restaurants that want to embrace multi-media production strategies and connect with customers in a personal way. The only catch? Knowing how to create one the right way. Edison Research, a […]

How To Rock a Trade Show on a Budget

Employee Scheduling Software | Shiftnote

I’m delighted to have my friend Audrey Walker as a guest on the blog today.   I was so impressed with what she and her company ShiftNote pulled off at the National Restaurant Association show earlier his year, I asked her to write about it here. ShiftNote is also a sponsor of my Social Restaurant […]

How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

How To Make An Entrance (And Have Everyone Remember It)

How to Make an Entrance

For the GoInbound 2013 speakers, Wednesday evening began by  gathering with the team from Element Three for dinner and an evening of relaxed conversation. Susan had arranged transportation by mustache to Black Market, one of Indy’s hidden culinary gems that’s grown top become a local hotspot as a result of their Daily Pickles and other interesting culinary delights. I honestly thought Marcus was going […]

Dear Content Marketers: Find Your Niche as Fast as You Can

Content Marketers Niche

If you work agency-side on the marketing industry, it’s likely that you’ve heard the name Jay Baer. Over the past few years, Jay has does a nice job in positioning himself as a content marketer who knows the ad agency world.  He’s dazzled audiences of thousands at marketing industry conferences and events, and made his ideas tangible by giving them […]