Posts Tagged ‘HOW TO’

23 New Marketing Books to Keep Your Nose Pointed (Plus 1 More)

Photo by fmgbain  A few weeks ago Aleksey Kernes tweeted me to ask about what new marketing books I recommend as good reading. A good question deserves a good answer. Here’s a list of some new marketing book titles that I believe have the potential to keep your nose pointed down towards the table for long periods of time. Fair warning. New Marketing Books I’ve Read and Recommend Please note that while this is a numbered list for order’s sake, in no way is this a ranked order. The list reflects the order of how the titles randomly popped in my head. The Cluetrain Manifesto: The End of Business as Usual by Rick Levine, Christopher Locke, Doc Searls and Dick Summer Fascinate: Your 7 Triggers to Persuasion and Captivation by Sally Hogshead Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark W. Schaefer Killer Facebook Ads: Master Cutting-Edge Facebook Advertising Techniques by Marty Weintraub Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust by Chris Brogan and Julien Smith What the Plus! Google+ for the Rest of Us by Guy Kawasaki Purple Cow: Transform Your Business by Being Remarkable by Seth Godin Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose & Joe Pullizzi Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History by David Meerman Scott and Brian Halligan No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Erik Deckers and Jason Falls The Carrot Principle by Adrian Gostick and Chester Elton Why We Buy – Paco Underhill Influence by Robert B. Cialdini Putting the Public Back in Public Relations by Brian Solis and Deirdre K. Breakenridge Made to Stick: Why Some Ideas Survive [...]

Read This Post

How To Use Buffer to Manage Twitter for Business

A few times each year, I take a long and hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my own content as well as curating your awesome posts and tweets. For the last few weeks, I’ve been sucked into one of my personal reviews, and I want to share with you one of the tools I’ve opted to add to my personal social business tool kit, in part because it’s particularly helpful in using Twitter for business marketing. Why I Use Twitter for Business Marketing Perhaps I’m biased here, but keep in mind that I asked you to mark my words when I made the claim that eventually … Twitter will win. I’m looking forward to seeing Tom Webster present the findings of the Edison Research study at BlogWorld this June, as it seems to point to findings that suggest the same. I’ve always been able to derive a solid base of results from using Twitter for business marketing. It takes a significant investment of time and effort, but in the last few years sharing content and engaging with you nearly everyday has helped me to increase top-of-the-funnel opportunities such as: Discovering new tools, research resources and savvy peers that have helped forward my own business goals. Finding speaking opportunities at conferences like Content Marketing World, BlogWorld, Foodservice Social Media Universe and literally dozens of other national events. Building an audience and subscriber-base for my blog by distributing my posts on Twitter. I still remember how tough it was to build subscribers before Twitter so trust me when I say that all of your gracious mentions, Re-Tweets and [...]

Read This Post

Twitter Tips — 17 Ways to Shorten Your Tweets

One of the things that drives me a bit nutty is reading tweets that end in “…” I’m betting you’ve seen this too — the dreaded elipse that occurs by default when a user has completely blown past the constraint of the 140 character limit that has made Twitter is so famous. To me, seeing the elipse represents a very basic, yet fumbled opportunity in knowing the features and functions of a powerful tool for building your own online presence, or the presence of a business your work for. For those of use who love to use Twitter regularly, the 140 character limit forces our hand to adopt habitual brevity in a world where long-winded articles and data overload constantly bounce off our Interwebz-conditioned attention deficit. To some extent, we are all a tad bit ADD nowadays. Take that for what it’s worth. With Twitter now being recognized by about 89% of the US population 12+ (Edison Research Study), you can expect that eventually, more and more people will be using the system to communicate, share and become ever more distractible. Eventually, communication brevity will be a key component to being heard at all. Twitter Tips – 17 Ways to Shorten Your Tweets As Twitter users, we’re called to embrace brevity and the “less is more” mindset as the norm. Keeping your tweets shorter brings the benefits of higher amounts of click throughs on links, increased amounts of re-tweets from your followers and savings of time in creating the updates. While these tips are extremely basic, I feel like the stat from Edison Research above seems to speak to a need for going back and reviewing some of the basics on how to use Twitter from the individual user perspective. Here are 17 Twitter tips I think you will find helpful in learning to keep your tweets short and effective: Eliminate the word “and” in [...]

Read This Post
  1. Pages:
  2. 1
  3. 2
  4. 3
  5. 4
  6. 5
  7. 6