Posts Tagged ‘HOW TO’

How To Blog: 5 Ways to Get More Out of Guest Posting

So, here it is kids: 5 simple ways to get more out of each time you guest post on someone else’s blog.  You can go out and experiment with some or all of these this week. I’d love to hear what’s working for you. Deal? 1. Become a regular You wouldn’t walk into an unfamiliar neighborhood pub and immediately act like you own the place. That’s no way to win friends, is it? Instead, you might walk into that same pub, find an empty spot at the bar and strike up a conversation with the bartender. Next, you might turn to the person next to you and ask them a question about the neighborhood or a sporting event on the TV.  Slowly over the next hour or two, you would ease your way into conversations, get familiar with the names of the regulars and possibly even buy a few folks a drink as a gesture of friendship. Being a guest on someone else’s blog is much like the scenario above. Before you ever write your first post, spend some time getting to know the regulars who visit there. It’s a good idea to read some posts and even comment on a few of them so that you begin to pop up on their radar. When you do leave comments, don’t forget to leave a few for other readers as well. Commenting on a reader’s comment can oftentimes make it much easier to start a dialog as opposed to commenting directly to the post author. 2. Drop anchor When you do finally write your post, it’s often a good idea to anchor your guest post deeper within the content of the blog where you are writing. Using internal links to highlight your ideas and using links back to previous posts that are native to the [...]

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How To Use HootSuite’s Bulk Schedule Feature

I’m surprised that I’ve not seen more buzz about a neat little add-on feature from HootSuite. If you are the presence-building type or have specific things that you want to promote over a long stretch, remembering to schedule those tweets in your daily routine can be tough.  It’s also time consuming.  For most people I know, using Twitter is usually a practice required to fit in between other tasks at hand. Here’s the good news: HootSuite (affiliate link) now offers a bulk schedule feature on pro accounts, and there’s a variety of levels available from single users and on up. Want to learn how to take advantage?  Here are some tips you can use: How To Use HootSuite’s Bulk Schedule Feature Step 1. Start by downloading the sample spreadsheet.  It’s really very basic, but will give you the format you need for the various columns.  You can also look off the screenshot below.  Pay special attention to the format of the dates.  If you are using Excel, be careful that the cell doesn’t automatically reformat the structure of the date.  Initially, I had some trouble with that when I was setting up scheduled tweets for an event I’ll be speaking at. Step 2. Use your normal entry field in HootSuite to drop in your text.  If you plan to use a link, make sure to create a shortened ow.ly URL for the link you want to share.  This is important, because HootSuite, like most other social media dashboards, comes ready with a built-in character counter.  The last thing you want to do is write your copy in your spreadsheet and have it be over the 140 charecter limit. Remember that your limit is also going to include the characters for the link, so keep it short.  Always leave enough characters for potential retweets (RTs) from your followers too. Step [...]

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