Why and How Should I Optimize for Mobile Search?

The Mobile Playbook - Optimize for Mobile

Whenever we get a glimmer of insight on how to keep Google working in our favor, we’re all ears. Have you had a chance to digest their newest gift to marketers? This post is all about why mobile search matters, and how to make it work for you. First on the agenda, it’s a crash […]

How the Google Hummingbird Update Gets People Talking

Google Voice Search - NR Media Group

Since Google’s Hummingbird update, we look a little more sane when voice searching through our devices. Have you noticed fewer people angrily repeating “keywords” into their phones? Maybe, you’ve gradually gotten more specific with your text searches without even realizing it. You can thank Google Hummingbird, the silent algorithm revision  launched before their 15th anniversary […]