Posts Tagged ‘Good Peoples’

Joe Paterno: The Tragic & Swift Death of an Iconic Human Brand

I started to learn about brand early on in my career by working in a retail design agency. One of the mantras of that company has always stuck with me over the years. “It can take years for you to build a brand, and only an instant to destroy it.” Sounds pretty serious, huh. The truth is … the statement wasn’t simply a brochure scare tactic designed to make clients and prospects think. It’s absolutely true. Lasting Impressions Are Hard to Come By Joe Paterno’s death is on the mind of millions today, saddened by the news late last night that the famous JoPa had passed away from complications with Cancer.  His career and legacy at Penn State is, and shall always remain legendary. Not many coaches (or leaders in general, for that matter) have worked across generations of players, even developing father and son player legacies. Aside from the emotions shared online today by hundreds of thousands of Penn State fans, marketers will remember this nearly Shakespearean tragedy as one of the most brutal unraveling of an iconic celebrity persona in the history of human brand. Consider the timeline of major achievements and events that made up the essence of Joe Paterno’s brand as teatherd to Penn State University and the Nittany Lion football program: 1950 — Joe Paterno and is named an assistant coach at Penn State University 1969 — Nearly 19 years later as head coach, Joe Paterno hires Jerry Sandusky to be Penn State’s defensive line coach. 1983 — Penn State claims it’s first national title defeating Georgia in the Sugar Bowl. 1984 — Joe and Sue Paterno establish the Paterno Libraries Endowment with gifts totaling $120,000. 1986 — Sports Illustrated names Coach Joe Paterno its Sportsman of the Year following Penn State’s undefeated regular season. 1987 — Penn State defeats Bowling Green, staking claim [...]

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3 Cool Kids You Should Stalk This Week – Search Marketers Edition

I’m glad to be bringing back my cool kids series. In 2011, these posts are by far some of the most fun to write. This week we”ll take a look at some of the coolest kids I recently met while attending MediaPost’s Search Insider Summit in Deer Valley, Utah as a brand panelist on social media and search.  It was an incredible conference choc full of true forward thinkers in the space. You’ll see some more of what I learned at the show recapped this week on nateriggs.com. For now, let’s have a look at the cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #8: Search Marketers Edition   Michael Coccagnia Twitter: N/A Google Plus: Michael Coccagnia Other: LinkedIn Stalkers Debrief: Michael is simply good peoples in my book.  With companies like Arthur Anderson, Microsoft and now Google DoubleClick in his background, he’s lived in more places around the world than most people have visited on vacations and work travel combined. He’s extremely sharp in the game of search marketing, and one of those few “left and right” brained people who can translate tech speak and engage on interesting social conversation.  If you’re thinking about exploring some work with DoubleClick in your company, definitely get in touch with Michael. He’s intelligent, fun and a genuinely down to earth guy. Aaron Goldman Twitter: @AaronGoldman Blog: GooglyLessons Other: LinkedIn Stalkers Debrief: As soon as Aaron started dropping a freestyle rap on search one night at the conference, I knew he would be a dude I wanted to stay in touch with.  Aaron is the top marketing dog at Kenshoo, an industry-leading search software company backed by Sequoia Capital and serving more big companies than you can shake a stick at. He’s also the author of Everything I Know About Marketing I Learned [...]

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3 Cool Kids You Should StalkThis Week – #3

Happy 4th of July, kids. Enjoy your time off today.  And while you do, take some time to get your stalk on with three new suggestions. For the third installment of 3 Cool Kids You Should Stalk This Week, we’ll make a short stop in Las Angelas, California. Remember that you can always go back and catch up on the cool kids you missed from previous weeks as well. Okay? – nate 3 Cool Kids You Should Stalk This Week – #3 This week’s cool kids post features a group of internet marketers spread across the sunny state of Florida. Take some time this week, use the links I’ve provided and go get your stalk on… Amara Vadee Poolswasdi Twitter: @amaravp Site: AmaraVadee.com Other: AboutMe Stalkers Debrief: I first met up with Amara (and all the rest of today’s cool kids) down in Austin at this year’s SXSW Festival. We soon learned that putting her and Elijah in the same general vicinity for any period of time ensured that everyone in ears shot would be laughing one they decided to riff off each other. Amara has an incredible sense of humor, as well as quite a bit of talent in design and communications. When you stalk, make sure to ask her how her race training is going. Megan Corbett Twitter: @megcorbs Blog: MitchNeff.com Other: On Mashable Stalkers Debrief: Megan is a ball of energy with a smile attached. She’s works as an online community manager for Excela Marketing our in L.A. With her natural talent for getting people talking, I think it was a good career choice. I expect that Megan will continue her legacy of kicking ass and taking names for many years to come. Check her out. Kaylee Hawkins Twitter: @kayleehawkins Site: KayleeHawkins.com Other: LinkedIn About: Kaylee does all kinds of cool stuff.  From [...]

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