What Are the Seven Social Media Building Blocks?


How do you use social media? To read stories, articles, gossip, comics? To share them? To tweet your own activities or opinions? Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities. But what is the framework of […]

The Psychology of Gamification

Social Badges

Have you been awarded a trophy or a badge in recognition of an achievement? Awarding badges has emerged as a way to engage and motivate users and increase brand loyalty in their social media experiences. Foursquare, the paramount network that utilizes badges, and Wikipedia have popularized these tiny, pretty stickers that are “game-ifying” social media. […]