Social Restaurant Podcast: Identifying and Activating Brand Advocates

identify brand advocates

Would you rather have one blockbuster celebrity endorse your brand or the lady who chairs the parent-action committee at the neighborhood grade school? In recent years, restaurant marketing teams have become obsessed with the idea of reaching online influencers with promotions, announcements and other messages.. Specialized agencies have sprung up, evangelizing capabilities that range from conducting blogger …

Social Restaurant Podcast: How Moe’s Southwest Grill Did the Harlem Shake

Lauren Barash Moe's Southwest Grill

You’ve already heard of the Harlem Shake meme. It seems everyone has these days. Perhaps maybe you’ve even pulled out those crazy costume props leftover from last year’s Halloween party, called your friends and produced your own version of the 30 second clip that has dominated YouTube in the previous months. But as a marketer, would you …