Posts Tagged ‘Facebook’

5 Critical Foundations of The Social Business

“Everyone who hears these words of Mine and does not act on them, will be like a foolish man who built his house on the sand.” — Matthew 7:26 I’ve never started a blog post with a biblical quote, but it seems appropriate for this one. Don’t worry if Christian stuff isn’t four you. That’s not what this post is about. The story from the quote in Matthew is important on other levels. Matthew talks about the idea of laying foundations in our lives. The more solid the foundations we build, the better the outcomes we will see in the end.  In the passage, Matthew draws the comparison between the foolish man who builds his house on a bed of sand and the story of the wise man who chooses a nice slab of solid stone as the foundation of his house. And then the storms came … can guess who made it? Towards Enlightenment It’s 2011 folks. Hi there! The economy is getting better and some business are even starting to hire again. And most of us are on Facebook. For business owners, social media isn’t just a fad anymore either. Hell, I’ll even go as far as to argue that it’s no longer a shiny new marketing trend, lending an excuse for young geeky professionals to call themselves gurus and ninjas. Don’t get me wrong. I’m a big fan of ninjas, but I really do think that we as a business community have matured past that. Defining social media is MUCH more simple these days — it’s a set of tools housed in the cloud that is causing humans (and businesses) to shift in terms of how they communicate with other humans (and businesses). So let the games begin then, ehh? I’d like to believe that in year 2011, we’ve moved way [...]

Read This Post

How We’re Experimenting with Fan Page Duels On Facebook

The folks at Incept (client) and I have been working pretty hard on the community management surround the upcoming Ohio Growth Summit on June 7th and 8th in Columbus. [Pause for shameless event promotion.] If you are a small business leader who is looking to really get your head around how to use the Interwebz in your business, come to OGS.  We have a killer line up of speakers for this event and frankly, the cost for a badge makes it easy to get some real value from the event. If you and your team want to attend next week, make sure to register here today while we still have some room. Fair? Dueling by Surprise When our OGS community manager, Stephen Smith, returned from his honeymoon last week, he stumbled upon something that worked surprisingly well. We’re now experimenting a bit to see if we can replicate and improve upon the results. What Stephen did was find a way to really ignite Facebook’s EdgeRank Algorithm by getting two fans of the page to engage head to head in a nearly day long duel.  In reality, the activity was kind of a welcome surprise that caused us to dig a bit deeper as to what actually happend and why it worked. Why? Because with OGS this year, we’ve been flying most of the time with little ammunition in terms of media objects like videos, pictures and presentations that fans can interact with without the need to click away from their home wall or the OGS news feed. I’m a culprit for the lack of media as well.  In years past of working with OGS on planning the conference, I’ve not been good about making sure we are documenting the event as we need to for the following year’s social content. Lesson learned. With the help of [...]

Read This Post

If You Ran Facebook

“We are not seats or eyeballs or or end users or consumers. We are human beings — and our reach exceeds your grasp. Deal with it.” While I’ve never met him in person, Doc Searls is one of my personal heros in all things related to the Interwebz. He’s one of the visionary foursome who in 1999, nailed their version of the 95 Theses to the doors of corporate marketing departments everywhere. Twelve years later, most of Doc’s revelations have become reality. He can see the matrix. I stumbled across this video (among others) somewhere around 2AM in the morning on Monday night, while I was preparing for a talk at the Astute Solutions Customer Conference.  (If I’m nice to him, maybe Eric will allow me to post some of the video from the event here for you to see.) It’s interesting that Doc’s infamous statement that opens this post seems to relate to what I was getting at during my talk. Marketing is about delivering messages that encourage people to buy stuff. Yet, the web is now full of humans who simply want to dialog with each other.  Seems to me that Facebook does a decent job of that today (Thank you, Mark). But what if Mark wasn’t calling the shots? What if you were running Facebook? If You Were Running Facebook If you were running Facebook, would you side with Doc? Would you focus on building tighter relationships with Facebook users too? What about creating a Pro Facebook level? That would be a major shift in Facebook’s model. Would you take the risk? Or, would you take a different approach all together? What’s your take? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

Read This Post
  1. Pages:
  3. 1
  4. 2
  5. 3
  6. 4
  7. 5
  8. 6
  9. 7
  10. 8
  11. 9
  12. 10
  13. ...
  14. 24