Posts Tagged ‘Facebook’

On Death and Social Media

My brother and I grew up the sons of a Hospice nurse. From a very young age, conversation around the idea of death and dying was always present in our home. For mom, it wasn’t simply a profession either. Helping families and patients find peace in their final hours together was part passion, and part of her mission in life. I think that upbringing had an effect on us. Last week, Nick and I talked about a new research project he’s thinking about working on around the idea of the digital self (the sense of self we create by putting lots of stuff online) and death. (OMG, he said the “d” word.) It’s an interesting question. Have you ever stopped long enough to think about what happens to your Facebook profile or Blog, or even your LinkedIn network when you finally pass away? Plenty of time Most of us default here. “Meh, I’ve got plenty of time. I’m young and healthy, and I’m not planning to die anytime soon”.  We say that confidently, but with a slight touch of fear, uncertainty and doubt buried deep in our subconscious. The truth is this — no one actually knows when it’s going to be their time. The term life insurance industry exists for this single reason, right. But, all of that never comes to mind when we log onto Facebook or Google plus and chatter along with our friends. Thinking About Bob In  early 2007, I was hired as a marketing manager for a technology company called BestTransport. Bob Parsley was the Vice President of  marketing who brought me in. I remember really liking Bob in the interview. He was a runner, a passionate family guy, and he’d been in the internet game, going all the way back to working high level with AOL back in the mailable [...]

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Humans, Robots and Circles — On Google +

What ever happened to the meaning of the word ‘friends’? Our experiences on Facebook would have us use this word to describe old long-lost classmates, former-coworkers or even complete strangers who happen to stumble upon our profile and send a request. But, that’s not been working for us so well, has it? We’ve learned our lessons, taught to us through countless hours of unfriending, and the online drama that ensues as a result of hurt feelings and severed connections. Have we become more gun shy about who we lend the keys that grant access into our little digital homes? Was Dunbar right all along? Humans, Robots and Circles Maybe the good folks at Google think we will we be wiser with Google +. They’ve given us the controls and made it easy enough to use. But will we actually adopt?  Or is Google + on it’s way to becoming yet another online popularity contest, populated by soft shadow’s of relationships and robots disguised as human avatars. For those of you who are already inside Google +, do you think that features like Circles answers the call easier segmentation of of our personal social networks? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base

If you missed yesterday’s post in my Facebook series, we talked about page design with the savvy cool kids from Fandura. Elijah and Mark share some great insights in the video interview. As a bonus, they left a resource comments for you to download.  It’s rock-solid info and it’s free, so go back in time and snatch it up, okay? Today, we’re move to the next phase of getting results from your business efforts on Facebook — growing your fan base. Facebook Page HOW TO: 4 Winning Approaches for Building the Right Fan Base Attracting the right people to your fan page is what’s going to help you build the brand awareness for your business. Today, we’ll talk about 4 different approaches that will ultimately help you promote your page to the folks that matter most to your business. And by the way — please take that last statement into real consideration. Who are the folks that matter most to your the success of your business? Have you thought about that recently? Is it always your customers? In tomorrow’s post you’ll see a short Skype interview with my friend Gini Dietrich, where she shares some of the secrets behind how her agency uses their Facebook page and who they target. Cool?  Shall we get started then? Approach 1 — Organic Fan Base Growth I always recommend that businesses start their fan base growth organically. So what does that mean? Whether you are an independent contractor or a larger company with multiple employees, you have folks that you are already friends with on Facebook.  Not every one of those friends will be someone who has interest in the type of work you do or the type of business you run, but some will.  They can also act as a fan base referral source, as long [...]

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