Posts Tagged ‘Facebook’

Facebook Page HOW TO: Using Page Design and Custom Tabs to Call Fans to Action

For the next three days, I want to help you dig into Facebook Pages so that you can get more from the effort you are putting into building the base of fans for your business. I tend to approach using Facebook pages as a community tool for your business in three ways: Facebook fan page design — Your design is critical to getting the fans of your business involved with the content you are distribution and the conversations that take place about each of those objects.  Today’s video with the folks from Fandura will get into more details on ways that you can use custom tabs to suggest the actions you’d like your fans to to take once they land on your fan page.  Internet marketing folks call this ‘conversion’. Getting potential fans to your page – Attracting the right people to your fan page is what’s going to help you build the brand awareness for your business. In tomorrow’s post, I’ll cover a variety of tactics you can use including banner advertisements and sponsored listings, as well as some more organic methods that will help you promote the page through the personal networks of the folks who buy into your brand. Facebook community management — For me, this is the most critical element of really getting the most out of your fan page. Finding ways to get you audience talking with your fan page admins and community ambassadors is the all important secret sauce to using Facebook’s EdgeRank algorithm to create potentially viral reach of your content. I’m hoping to show you some interviews of people I respect who are doing this right now. My goal with this short series is to give you a basic playbook of ideas and resources that you can begin to experiment with right away. Sound like a plan? Here’s the first installment from the savvy [...]

Read This Post

BeKnown – How a Monster Makes Facebook Look Like LinkedIn

Yeah, I know — I’m a day late. Truth is, there wasn’t really as much buzz around BeKnown as I thought there would be. I actually had a tip about Monster.com’s launch of the BeKnown Facebook application late Sunday night. But I waited so that I could see it for myself and have some time to click around. I will say this: I’m absolutely intrigued… I’m intrigued because I’m confused as to why Facebook would make a business decision that would appear disruptive to any relationship the company has with LinkedIn. LinkedIn’s held market dominance over the B2B business community since around 2003 and has always ‘stayed the course’ in terms of targeting the world’s professionals as core users. Not to say that there are not personal interest groups and chatter that take place on LinkedIn, but in large part — it’s a place for business connections and resume exchange. Think about this: In the last year, we’ve seen more changes and updates to LinkedIn’s UI than we’ve probably seen in the last 5, potentially driven by the preparation for the recent ground-breaking IPO. Facebook and LinkedIn seem to be carbon copying each others’ feature sets. An example would be Facebook’s launch of Questions against LinkedIn’s core feature ‘Answers‘. Likewise, both networks now share the ability for user-driven add campaigns, private and open groups, business pages, a home news feed that’s nearly identical, and even integration with Twitter. In mind mind, it’s almost a brother-sister sort of relationship. Small businesses and consumer-facing businesses seem to be gravitating towards Facebook, potentially because of the ability to customize and brand a business presence. Marketing agencies everywhere are rejoicing, grateful for the opportunity at another service to sell. LinkedIn and Facebook’s corporate offices are literally 16 minutes drive apart out there in sunny Mountain [...]

Read This Post
  1. Pages:
  3. 1
  4. 2
  5. 3
  6. 4
  7. 5
  8. 6
  9. 7
  10. ...
  11. 33