Posts Tagged ‘Facebook’

How To Use Flanking Maneuvers on Facebook

According to the wise collective on Wikipedia, in the context of military strategy a flanking maneuver is defined as: Flanking maneuvers, also called a flank attack, is an attack on the sides of an opposing force. If a flanking maneuver succeeds, the opposing force would be surrounded from two or more directions, which significantly reduces the maneuverability of the outflanked force and its ability to defend itself. A psychological advantage may also be present, as flank forces usually do not expect to be attacked. Powerful Motivators We all have them at some point. Any business operating a Facebook Page will eventually have customers chime in who’ve been treated poorly or who have noticed something that isn’t up to the usual standards. Facebook pages make it easy for those customers to quickly and easily have a public voice. For consumers, the feeling of being heard is a powerful motivator. Flanking on Facebook I’m learning that in the corporate marketing environment, our first inclination is always to speak from the voice of the company.  We’re grounded in words like ‘we’ and ‘us’ and ‘our’ because that’s what’s safe. But, wouldn’t it be safer for us to try a flank attack, surrounding our customers and fans from all sides?  Remember, they’re probably expecting our attack directly head on from the corporate admin account. They’re ready and waiting for ‘we’, ‘us’ and ‘our’. A flank attack would mean sending in individuals and that comes at a cost. We would need to trade ‘we’ for ‘I’ and ‘I’ for ‘my’.  Scary, isn’t it? 5 Steps to Executing a Successful Flanking Maneuver Open up a second, company-branded Facebook profiles. Use your picture and be human, but keep your personal profile for your personal use. make sure that you take time to consider the best naming convention for your brand. Others from your company will likely do this [...]

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On Death and Social Media

My brother and I grew up the sons of a Hospice nurse. From a very young age, conversation around the idea of death and dying was always present in our home. For mom, it wasn’t simply a profession either. Helping families and patients find peace in their final hours together was part passion, and part of her mission in life. I think that upbringing had an effect on us. Last week, Nick and I talked about a new research project he’s thinking about working on around the idea of the digital self (the sense of self we create by putting lots of stuff online) and death. (OMG, he said the “d” word.) It’s an interesting question. Have you ever stopped long enough to think about what happens to your Facebook profile or Blog, or even your LinkedIn network when you finally pass away? Plenty of time Most of us default here. “Meh, I’ve got plenty of time. I’m young and healthy, and I’m not planning to die anytime soon”.  We say that confidently, but with a slight touch of fear, uncertainty and doubt buried deep in our subconscious. The truth is this — no one actually knows when it’s going to be their time. The term life insurance industry exists for this single reason, right. But, all of that never comes to mind when we log onto Facebook or Google plus and chatter along with our friends. Thinking About Bob In  early 2007, I was hired as a marketing manager for a technology company called BestTransport. Bob Parsley was the Vice President of  marketing who brought me in. I remember really liking Bob in the interview. He was a runner, a passionate family guy, and he’d been in the internet game, going all the way back to working high level with AOL back in the mailable [...]

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