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	<title>Nate Riggs Blog &#124; Content Marketing and Social Media for Business &#187; Facebook</title>
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		<title>Is Disruptive Technology Adoption Accelerating?</title>
		<link>http://www.nateriggs.com/2012/04/16/disruptive-technology-adoption/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/04/16/disruptive-technology-adoption/content-marketing-agency#comments</comments>
		<pubDate>Thu, 05 Apr 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[adoption rates]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[instagram]]></category>
		<category><![CDATA[pinterest]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9464</guid>
		<description><![CDATA[As far as disruptive technology adoption goes, it seems like web users have flocked towards Pinterest like  grade school kids flock towards the sound if an ice-cream truck, driving through the neighborhood on a hot summer day. According to some research from popular search analytics tool Compete, Pinterest had amazing performance during the month during January 2012, attracting over 11 million unique visitors to the site on January 20, 2011 alone. All in all, the number of unique visitors to Pinterest grew 54.6% in January over December 2011 levels. It seems as if 2012 continued the insane trajectory for the new visual network. Hmmm.  Ever wonder why such a steep grade? If you recall, we might have said the same thing about Google+ 6-8 months ago too when that network when it raced from zero to over twenty million users looked much like a walk in the park for Google&#8217;s social networking playground. Then again, how many of you already had Gmail addresses by the time that social network rolled out? And, how many of you are spending a lot of time there these days? Steep Grades, Sharp Curves Internet connected devices show us another aspect of disruptive technology adoption. I found this chart on mobile technology adoption by Business Insider fascinating as well. Not surprising at all, but fascinating none the less. With each new device, it appears that the adoption cycle get&#8217;s just a little shorter, right? It took us a few decades to get our heads around personal computers, yet our love and trust in Smartphones took about two-thirds the time. While tablets are still new, look how at how how steep that the grade is on that curve! We Humans and Disruptive Technology Adoption Facebook is has taken since 2005 to reach it&#8217;s mass &#8212; a mass that projected to be over 1 billion users by August of this year. [...]]]></description>
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		<slash:comments>38</slash:comments>
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		<title>We Choose People: A Strategic Approach for Designing a Facebook Page Cover Photo</title>
		<link>http://www.nateriggs.com/2012/03/22/strategy-designing-karcher-groups-facebook-page-cover-photo/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/03/22/strategy-designing-karcher-groups-facebook-page-cover-photo/content-marketing-agency#comments</comments>
		<pubDate>Thu, 22 Mar 2012 13:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[amber mullen]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Cover Photo]]></category>
		<category><![CDATA[Facebook Page How To Series]]></category>
		<category><![CDATA[Facebook Timeline for Pages]]></category>
		<category><![CDATA[Josh Gordon]]></category>
		<category><![CDATA[Karcher Group]]></category>
		<category><![CDATA[Sarah J Storer]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9777</guid>
		<description><![CDATA[We&#8217;ve spent some time designing a Facebook page cover photo to adorne our page timeline at The Karcher Group. I&#8217;ll share a litte bit about why we made the choices we did down below the image. Creative Approach to Our Facebook Page Cover Photo Design In general, Facebook is about people. We believe that wholeheartedly. From the first discussion on how we would design a Facebook page cover photo, our team agreed we wanted to do some type of a collage-style treatment. The question was &#8230; what? What type of creative treatment would communicate who we are, what we do and how much fun we have doing it? One idea was to incorporate the artifacts that live up at the TKG north office. In Canton, visitors can find stuff like old school Atari&#8217;s, historical collections of smartphones from years past, a basketball hoop and a pool table, and a regular spattering of pink brains that get tossed around from desk to desk. While it was a neat idea, it was a bit far away from communicating what we really do. We also talked about examples of work, but figured that would be too promotional for the design of the Facebook cover photo and put us in a tight rope walk against the Facebook cover photo T&#38;C. Our website does a good job of sharing examples of our work anyway, so why not direct our fans to consume that information there? We&#8217;re a pretty relaxed group at TKG and so the idea to use avatars of our people to create a collage seemed like a and approach everyone was on board with. For good measure, we also included small graphics that communicate our core areas of services in very few words with no sales speak or hyped up buzz words included. Straight to the point&#8230; The profile image is [...]]]></description>
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		<slash:comments>32</slash:comments>
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		<title>Community Manager Interview: Jennifer MacDonald from Engage121</title>
		<link>http://www.nateriggs.com/2012/03/21/community-manager-interview-jennifer-macdonald-from-engage121/content-marketing-agency</link>
		<comments>http://www.nateriggs.com/2012/03/21/community-manager-interview-jennifer-macdonald-from-engage121/content-marketing-agency#comments</comments>
		<pubDate>Wed, 21 Mar 2012 14:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Guests]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[Community Managers]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Facebook Timeline for Pages]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9643</guid>
		<description><![CDATA[As part of the work I&#8217;m doing to try and help you understand how Facebook&#8217;s Timeline update for pages will effect what you do with that tool, I&#8217;m on a mission to get the perspective of other community managers who live and breath Facebook Pages daily. It&#8217;s interesting to compare to only a few years ago when that role, and the breed of professionals with the right skills to make it work was scarce. Today, community managers are everywhere. You can even find what might be the beginnings of professional organizations and associations that may start to formalize and define best practices around the idea of deploying humans who can moderate, activate and grow online communities of brand advocates and customers around businesses. Prior to leaving for SXSW, I had the chance to spend some time on Skype with just such a person &#8212; Jennifer MacDonald. Jennifer is the Director of Community &#38; Client Engagement at Engage121, a Social CRM and communications company that works specifically with national franchisors, dealerships and direct sellers by providing software that helps their marketing and customer service folks manage online communities. Here&#8217;s Jennifer&#8217;s perspective on the Facebook Timeline for Pages, straight from the front lines. What resonates with you? Do you share some of the same experiences Jennifer talks about in the video? How so? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:Facebook Timeline: How To Design Your Facebook Cover Photo (108)An Open Letter to the PRSSA Students of Ohio University (13)A Modern Approach to the Facebook Timeline (21)]]></description>
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		<slash:comments>25</slash:comments>
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