Facebook’s Celebrity App

facebook's celebrity app

The latest in the string of weird applications hitting the App Store from social media giant Facebook (i.e. Slingshot and Poke), is Facebook’s celebrity app Mentions, which is creating lots of buzz in the tech world. What is Facebook’s Celebrity App? Since August 2003, Mentions has been tested, although most thought it was just another attempt to […]

The Next Snapchat

the next snapchat

In the world of 1.2 million apps available on the App Store, it can be hard to tell which will be the next Snapchat. Snapchat is the one app developers have been trying to catch up to, as it’s fan base is primarily millennials. What is Snapchat and why you should care? In case you don’t […]

Who Are Snapchat Users?

snapchat users

On Monday, we investigated the business challenges for brands using Snapchat. Today we look more closely at the app’s user base. Snapchat users send 400 million photos and videos each day. A study conducted earlier this year by marketing company Sumpto investigated the app’s user base. It found that 77% of college students use Snapchat at least once per […]

What Are the Seven Social Media Building Blocks?

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How do you use social media? To read stories, articles, gossip, comics? To share them? To tweet your own activities or opinions? Each of these ways, plus others, are the social media phenomenon. We are now content curators, and social media is a building block in our daily activities. But what is the framework of […]

What to do about our short attention span on social media?

short attention span social media

What has a longer attention span? Don’t let their expressions fool you. The fact is, goldfish have longer attention spans than us homo sapiens. Is this necessarily a bad thing? What can you do to quickly capture the attention of a user on social media? We’ll take a look at these in today’s post, so, […]