Is Disruptive Technology Adoption Accelerating?

Pinterest Adoption

As far as disruptive technology adoption goes, it seems like web users have flocked towards Pinterest like grade school kids flock towards the sound of an ice-cream truck driving through the neighborhood on a hot summer day. According to some research from popular search analytics tool Compete, Pinterest had amazing performance during the month of January 2012, attracting over 11 million unique visitors to the …

We Choose People: A Strategic Approach for Designing a Facebook Page Cover Photo

Karcher Group Facebook Page Conversion Points

We’ve spent some time designing a Facebook page cover photo to adorn our page timeline at The Karcher Group. I’ll share a little bit about why we made the choices we did down below the image. Creative Approach to Our Facebook Page Cover Photo Design In general, Facebook is about people. We believe that wholeheartedly. From …

Community Manager Interview: Jennifer MacDonald from Engage121

Jennifer MacDonald - Engage 121

As part of the work I’m doing to try to help you understand how Facebook’s Timeline update for pages will affect what you do with that tool, I’m on a mission to get the perspective of other community managers who live and breathe Facebook Pages daily. It’s interesting to compare to only a few years ago when …

3 Tactics to Employ As An Alternative to Like Gating on Facebook

Facebook App Navigation

Welcome back to my series on the recent update of the Facebook Timeline for business pages! If you haven’t already, make sure to read parts 1 & 2: How to design and implement your Facebook Page Cover Photo Rethinking Community Management in Light of New Features. I’ve also started a board on Pinterest to collect examples of Facebook Page …

Facebook Timeline: Rethinking Community Management in Light of New Features

Examples of Facebook Page Cover Photos

Welcome back to my series on the recent update of the Facebook Timeline for business pages! If you haven’t already, make sure to read part 1 on how to design and implement your Facebook Page Cover Photo so that you can make a visual brand statement about your business on your Facebook Page. I’ve also …