Posts Tagged ‘Entreprenuers’

How To Sell Sandwiches

The best way to sell sandwiches is to not sell sandwiches at all. Sandwiches are a commodity, and you and I are guilty of short attention spans and the ever buring quest for the best buys. Katzinger’s, a popular and arguably famous deli near my house in German Village, doesn’t sell sandwiches at all.  Instead, their menu is stocked with well over 100 personal memories, shared in the names of complete strangers. Gene’s Free Lunch Peggy’s Legend President Bill’s Day at the Deli Memories of Morris Rachel and Nicki Got Stuck in the Closet The folks at Katzinger’s are savvy marketers.  Each of the items on their menu tells the story of a memory through naming conventions, fine meats, artisan breads and creamy cheeses. And, the kicker is that the messaging hits each and every customer during idol time. On a good day at lunch, you’ll wait 15-20 minutes and pay upwards of $10 per memory. Standing in line at Katzinger’s waiting on a sandwich is a memorable purple cow experience. What are you selling? Are you customers having a memorable experience when they buy from you?   nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Establishing Congruency and Work-Life Balance

Going to bed late seems to create sluggish mornings. Who knew? I’m only 30 years old, but I definitely notice a difference from when I was in my early twenties. As a 23 year old, I could average about four hours of sleep each night and be right as rain. High energy levels is a genetic benefit I get from both sides of my genes. Both my grandfather’s could never really sit still for long. For a few years, sleeping only four hours each night became became my routine (and, I’ll argue, a competitive advantage). Alas [sigh]. Those days are apparently gone. In one of my first jobs, I once asked my boss (an old-school mover and shaker in sales and business development) how he got to be as successful as he was. His reply made a ton of sense to me: Ken said: “The secret to success is simple - consistently outwork your competition…” Eric Vessels reminded me of this in a conversation yesterday with one of his comments as we talked about the past ten years at What They Think and how he and his partners grew the business: “We know we would never have as much money or support, or as many people as our competition. What we knew we could always do was out work them. After a few years, we actually put come of our bigger competitors out of business…” The Challenge with “Outworking” There’s a hell of a lot of merit to the idea of “outworking”.  Always has been and always will. If you want to win, outworking the folks around you is critical. Always. But it’s also an ongoing struggle — especially if you’re one of those professional or entrepreneur types with these neat little things called kids, significant others and other activities in your life that simply let you enjoy an [...]

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Quiet Balance

I owe you and all the rest of my readers an explanation. Same for you folks who follow me on Twitter and Facebook and LinkedIn. This post is that explanation.  The funny thing is – Chris’s post this morning on Running Til You Fail pretty much did it for me. That’s one of the reasons I read his blog every day. Somehow, his words seem speak to me at just the right time. In the last weeks, I’ve failed. I was running so hard, chasing accounts, preparing for The Ohio Growth Summit and working through a dense few weeks of speaking that I started to neglect everything else.  I started to neglect Sarah, and my kids and my responsibilities at home. I ran right past my family and my own desire to stay in good physical shape. I ran so fast I didn’t even notice the sad expressions on the faces of the people I love the most. I’ve failed. In Failure For the sake of my own relationships and my sanity, I stayed offline for most of last week. I didn’t write to you here. I didn’t tweet much. I stayed off Facebook. I did work because I had made commitments. I spent some time with the students and faculty at Ohio University’s Schey Sales Centre because the students work so hard and earned my time. But for the most part, I stopped.  As a mater of fact, I stopped completely this past weekend on a sort of self-imposed period of media deprivation. On Friday, I spent time at home, talking through priorities with Sarah and planning for the next few with all the changes that will be taking place in my family.  I’m lucky to have someone so grounded in reality who cares for me the way she does. On Saturday, we went [...]

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