Posts Tagged ‘Entreprenuers’

3 Cool Kids You Should Stalk This Week #6 — College Edition

Happy Monday, kids!  For this week, we’re turning our attention towards the future! This week I want to feature 3 of the bright young minds that are rising from the ranks of our nation’s colleges and universities. This 6th installment of 3 Cool Kids You Should Stalk This Week features 3 amazing students that need to be on your social media radar — especially if you are looking to hire young talent. Remember that you can always go back and catch up on the cool kids you missed from previous weeks as well. Enjoy… – nate 3 Cool Kids You Should Stalk This Week #6: College Edition I love getting to meet and work with college students, especially the ones that are hungry enough to go above and beyond the call and out serious effort and time into getting ahead of their professional competition while still attending classes. I also think those students tend to make the best hires, so with that said, here are 3 top notch up-and-comers that need to be on your radar. Seriously, start stalking them now – each and every one. I promise, you’ll be glad you did. Logan Bennett Twitter: @logbennett Site:  The Green Guerilla Other: LinkedIn Stalkers Debrief: I had the chance to meet Logan down in New Orleans during the AMA International Collegiate Conference. He was a bit older that the other students, attending Portland State University’s School of Business to earn a marketing degree after a few years of adventures as a professional snowboarder. While we were in NOLA, Logan took it upon himself to organize a group of about 20 other students from chapters across the country using a GroupMe Group. I believe that after a few months, updates still come in on occasion. The force is strong with Logan. When you stalk him, ask him to name all the [...]

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Google on Winning the Zero Moment of Truth

I’ve been so focused on Google Plus these last weeks that I almost missed winning the zero moment of truth. No … really … that’s what it’s called. Google’s new eBook that you can download here is entitled ZMOT: Winning the Zero Moment of Truth, written by Google’s Jim  Lecinsk. Here’s a trailer video from June 20th. If you actually go to the YouTube page, you’ll seen that there’s a whole set of fully produced, nicely colored and well shot videos that tell an entire story that supports the download. What’s Interesting If you click through to YouTube you’ll see that this campaign is not exactly what you call a viral just yet. At the time of this post, the highest number of views on any single video is just over 4000. Most of the rest of the videos have less than a mere 100 views. It’s either really early in some type of announcement, or maybe this is a campaign that was forgotten in the buzz around Google Plus. You’re guess is as good as mine at this point. All that said, I did discover the ZMOT site by clicking through a banner ad that was served up inside my LinkedIn Inbox. The banner you see to the right is well designed in itself, and it was preceded by an bold red animation that contained a quote from a business someone who I would assume to be a C-level leader. The text faded away so fast that I couldn’t finish reading it before the second banner was displayed. After I thought about it, I guess that might have been part of the of the plan all along, adding a feeling of curiosity causing me to click through. Savvy… Winning Zero Moments So what is this Google coined Zero Moment of Truth? It’s actually quite interesting and it’s [...]

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