Posts Tagged ‘Entreprenuers’

The Personal Brand: Daily Work List

In the next few weeks, you’ll see some more posts on all of this personal brand stuff. The stories, lists and how to’s will be derived from my own experience with transition from a solo-preneur business to leading digital marketing Bob Evans Farms. If you’re in this situation, I hope the posts help you.. – nate One of the things that I’m working through is how to maintain and align my personal brand presence to match the brand of my new employer. For me, it’s also the beginning of a period where the time between 8PM and 5PM no longer belongs to me. I intend to respect that too. I’m excited about the new work, and I’ve sold those hours in good trade. When you’re a solo-preneur, personal brand work and the time it takes is chalked up to ‘marketing activities’. That time is justifiable, and it happens throughout each the day in parellel with the the actual work you do. Yet, my personal brand is what gives me leverage in this space and it’s important to maintain. It’s what keeps me in the know, grants me access to information, people and experiences that in turn reenergize, reeducate and refresh my own content and direction. Personal brands give us the ability to influence in a variety of ways, whether that influence is focused inside a large company or outward to thousands of blog readers. What’s most important to recognize is that personal brand development is a cyclical process, and there’s a heck of a lot of behind-the-scenes work involved. Here’s a basic list of the work I do (almost) everyday to maintain my personal brand as it stands. Feel free to to match this against your own work list, and steal anything you need. The Personal Brand: Daily Work List Create a new weekly content approach on nateriggs.com, [...]

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On Building a Small Agency

I’m surrounded by friends and fellow entrepreneurs who don’t nearly blog as much as I do. They don’t have time — their busy building businesses. Yes, they tweet and check-in and play around on G+ and Facebook, but they’ve made different choices, in large part driven by their passions to steer the ship. For some of them, that choice is truning an independent consultancy into an small agency that in time, employs people. Look at Heather Whaling for instance. In the last year, her firm has blown up, and she’s now employing 3 people aside from herself. Geben Communication now comes complete with the newly acquired office space to house the Geben Team. Combine those factors, along with obligations to do great work for clients and you end up with one huge responsibility that falls on her shoulders. I’m willing to bet that she spends the majority of her time now, managing and coaching and developing her team. I’ll also bet the remaining portion of her time is spent filling pipelines and managing the business side of a public relations agency. It’s the same thing with Webbed Marketing and Bill and Amy. Even with the Fathom acquisition, they’ve still got an office full of people to manage, lights to keep on and floors to occasionally sweep. Make no mistake about it – whether you’re the owner or not, when you build a company, it’s usually you who’s the floor sweeper … at least in the early days, anyway. Hat Tips Entrepreneurs like those folks above deserve a hat tip from you and I. They are incredibly diligent and mission-driven individuals who deserve our respect. Why? They’re the ones who are already reshaping our fallen economy and giving skilled people the chance to work and support themselves and their families with the paychecks that buy food, pay rent and keep lightbulbs glowing. Folks [...]

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