entreprenuers

On all fronts, Columbus-based Katzinger’s Delicatessen is the best in the world.  At the very least, they’re the best in the Midwest.  Hands down, their sandwiches and other foreign delicacies are absolutely worth talking about.

But tonight, they caught me off guard.  One human being working behind Katzinger’s counter made my entire evening better.  Please watch…

How do you measure the ROI of one single sandwich and one side of macaroni salad with a total cost of about $13.00?

• One glowing Yelp review (it matches nicely with the other 52 positive reviews for Katzinger’s)
• Three delighted tweets singing praise for a wonderful experience
• A pleased and newly-crowned Foursquare Mayor (thank you, Cheryl Harrison)
• One blog post to a fairly good-sized reader base in the local Columbus community, but also with readers across America, the U.K., China and Germany (brought to you by the wonders of Google Analytics)
• A long-term future of ongoing client lunches, prospect meetings and family outings where multiple sandwiches will be purchased, along with soft drinks, chips, potato salad and the occasional chocolate brownie
• The story you see in the video will be presented to audiences at multiple speaking events across the U.S., as a glowing example of how businesses can gain long-term benefits by focusing on customer experience and not just on short-term dollars and cents
• One happy and loyal customer who works right down the street and will visit frequently

Thank you, Katzinger’s.  You made my night…

{ 1 comment }