Posts Tagged ‘Entreprenuers’

Wanting to Be Like Mike

We as consumers are willing to buy just about anything our favorite celebrity endorses. We want the experience of being just like them, don’t we? For instance, take the Michael Jordan boom of the 1980′s and early 90′s.  The Chicago Bulls were undisputedly one of the best teams the NBA turned out in the decade. Michael Jordan slammed dunked his way into the gleaning eyes of little boys and girls across the globe, while at the same time giving swift rise to the Nike Air brand. Just as fast as Mike NBA championships, the folks at Nike made billions creating an entire market of Nike Air branded products that used his likeness to captured a premium from consumers. Why such a fee for shoes, hats and other Air Jordan products? Simple. Sporting the Air Jordan logo meant that kids like you and I could be just like Mike. Like Shoes, Like Headphones Today, it’s the brand experience of headphones were after. Dr Dre noise canceling headphones, branded as Monster’s Beat’s by Dr. Dre fly off the shelves at a whopping $299.95 per pair. If you order online, you can even choose one of six custom bright and bold colors (which obviously will make you look even more like the famous hip hop giant). This fad is taking off so quick, that even Ludacris has coined his own branded pair of headphones dubbed Soul. Note to self: If ever branding headphones for a client, it’s a good idea to stick with single word names. The Lesson Here is Important We consumers make all kinds of purchase decisions simply by the way a product or brand makes us feel inside. That’s marketing 101, but an easily forgotten truth. The thing about brand experience is that the strong ones stick with you for quite a long time. The inherent problem marketers face is [...]

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3 Cool Kids You Should Stalk This Week #10

Welcome to 2012, my friends! I’ve been taking some time to look back through nateriggs.com to set the direction for this year. One of my original objectives in writing here was always to help raise awareness for Columbus as an up and coming internet tech city, full of cool kids who buy into the friendly midwest mindset.  To kick off this year’s first cool kids post, I’m keeping it close to home and highlighting some of the locals who I think you need to stalk. Even if you are a local, you still might be able to use these posts to meet someone you’ve only heard about at coffee meetings and on Twitter. With that in mind, let’s have a look at this weeks cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #10: Columbus Ohio Locals   Keith Speers Twitter: @keithspeers Google Plus: Keith Speers Other: LinkedIn Stalkers Debrief: Keith’s one of the entrepreneurial crowd in Columbus and a good person to know. I’ve never really seen anyone take a city by storm like Keith did in 2011. With a impressive professional background and a naturally social personality, it seems that social media scene in Columbus became a little bit cooler when Keith started making his way around to coffee meetings and events. I’ve personally asked his advice on quite a bit over the last 8-12 months because I trust his judgement, strategic thinking and business experience. If you have a chance, check out his latest project and remember to ask him about his 5 pound pitbull. Heather Whaling Twitter: @prtini Blog: PRtini.com Other: LinkedIn Stalkers Debrief: I don’t think I’ve met anyone in Columbus (or other places for that matter) that doesn’t immediately like Heather.  As one of Metropruner’s Top 10 Entrepreneurs of 2011, Heather has grown her firm, Geben Communication, by [...]

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