Posts Tagged ‘Engagment’

Creating Social Media Messaging is an ART

I’m grateful to have my friend, Kristyn, as a guest blogger today. Kristyn leads media relations for MediaSource, a group of Columbus folks who create content and buzz for their clients. When she’s not working in the world of media, Kristyn is busy being a mom (in the world of media). Here’s her take on Social Media Messaging and ART: My son turns three next month. He’s my first baby and, therefore, a guinea pig of sorts. So the feeding, nurturing and rearing has been left up to our natural instincts. Oh, and the Internet. From the moment that stick turned a wonderful shade of blue, I turned to websites, blogs and social media for all things baby. I was a marketer’s dream: a blank slate. I was someone who could be molded into a guru of Gerber, a steward of Similac, and an advocate of Avent. Names of products that had never entered my vocabulary – like Boppy, Bumbo, and Baby Bjorn – would quickly outrank other products like Coach, Corona, and Clinique. Every time I made a new mommy/baby discovery, I felt it was my job to share, link and post everything I learned (both good and bad). My time on the web has made me a better mommy, and, as a bonus, it has also made me a better media relations consultant to my clients. When building my baby registry I turned to the opinions of mommy bloggers, their followers and my girlfriends for tips. I could relate to them. Their opinions seemed authentic and I trusted them. Eureka! Messaging that moved me to make a purchase was Authentic, Relatable and Trustworthy. If you like acronyms, you can call it ART! As I work together with clients to develop media outreach strategies, especially for social media, I try [...]

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15 Reasons Why You Should Go See To Kill a Mockingbird

A lot of folks give me service about doing so many locally-focused blog posts.  I get that.  I’m supposed to “think global.” Whatever.  For some posts, I’ll continue to “think local.”  That’s me.  That’s my blog.  Okay? I live in and love Columbus, Ohio.  My town and the people in it are important to me.  What they do is important to me too.  Community, right? This week, our friends at Columbus’s Available Light Theatre Company are putting on something special in honor of the 50th year of Harper Lee’s great American novel, To Kill a Mockingbird, on crisis in a Southern community. My friends, Artie Isaac and Ian Short, as well as the many talented folks at Available Light have adapted this classic story to the stage.  I’m going on Sunday and I think YOU should come too. Here are 15 reasons why I think you need a night at the show: You’ll be in good company with both the performers and the audience Ian Short and Matt Slaybaugh are some of the most creative, theatrical minds in Columbus The play’s language may make you uncomfortable.  Good.  We learn better when we are out of our comfort zone. You may get to see Artie with out the bowtie.  That will be out of his comfort zone. It will be a stark reminder of some of the mistakes in our country’s history If you really want to dig in, there are talkbacks every day (except Sunday) 614 Magazine thinks it’s a good idea You might get to meet my mom.  She and Sarah are coming with me on Sunday. Most of you probably haven’t picked up To Kill A Mockingbird since childhood.  Think of this as a hearty refresher. You don’t have to read anything at all.  The cast has that part [...]

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