Posts Tagged ‘Engagment’

Using Twitter to Stay Top of Mind

I met Cheri on Twitter because she tweets from @ArveyColumbus.  She tweets a lot and is always up for a conversation. She popped up on my radar because she’s two-for-two at figuring out what songs match the lyrics I tweet out to #namethattune, on occasion.  It’s just something fun to break up the day, and Cheri plays well. Sometimes, she shares the blogs posts that I write.  I appreciate that.  Sometimes, she retweets (RTs) other people’s blog posts, and I end up reading them.  Over time, I’ve come to trust her judgement as a pretty good filter for interesting content. Other times, we just talk to each other, whether it’s out in the open or through direct messages. I enjoy talking with Cheri so much that I even added her to my Cbus Cool kids list, which is displayed as a column in my HootSuite and Tap11 dashboards.  Now I can keep track of her tweets that much easier. Now The Business Part Do you know what Arvey Columbus does?  They print things for other businesses. Know what else?  I just happen to be a human who owns a business. And it just so happens that I’m nearly out of business cards.  Imagine that.  Getting some more of those printed up before the holidays is on my to-do list. Can you guess who I’ll be reaching out to when I’m ready to place that order? Funny how that works, huh? Top of Mind A lot of the time, we buy from the businesses and humans who find ways to stay top of mind.  It can be tricky to do this well.  Staying top of mind doesn’t mean constantly blasting me with “buy this” messages.  Staying top of mind doesn’t mean you add me to your email newsletter list after I’ve given you my business [...]

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Consumer Profiles: How To Get Started on Building Yours

Do you use consumer profiles in your business? For small business entrepreneurs, chances are you can probably rattle off a dozen or more people who are your loyal, everyday buyers.  You might even be able to recall a personal story or experience you’ve had with any of those people or maybe even one they’ve shared with you in conversation.  If you can, that’s a good thing.  It means that you’re focused on building relationships. But here’s the catch.  What happens when your business grows larger?  What happens when your target customer can be one of thousands or even millions of consumers? For years, good advertising and marketing agencies have tackled this challenge by building consumer profiles for each of the audiences their clients want to reach. All Business Dictionary defines consumer profiles as the following: An outline of significant demographic and psychographic details about the user of a particular product. The data include the user’s age category, marital status, income level, education, occupation, sex, area of residence and purchase behavior patterns. Knowledge of the consumer profile is very important in the determination of a creative advertising campaign. The advertising must appeal to both the user and the potential user of the product. Jim Joseph on the Importance of Consumer Profiles One of the great things about traveling around is having the chance to meet really interesting people at every new event and in each new city.  After the past few trips, Jim Joseph is still sitting at the top of my most-interesting-people list. Jim is the President of Lippe Taylor Brand Communications and also the author of The Experience Effect, a new book that looks at how brands create memorable and emotional experiences by linking every element in their marketing strategies together in a consistent and appealing way. In this video, which was shot at the American [...]

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Creating Social Media Messaging is an ART

I’m grateful to have my friend, Kristyn, as a guest blogger today. Kristyn leads media relations for MediaSource, a group of Columbus folks who create content and buzz for their clients. When she’s not working in the world of media, Kristyn is busy being a mom (in the world of media). Here’s her take on Social Media Messaging and ART: My son turns three next month. He’s my first baby and, therefore, a guinea pig of sorts. So the feeding, nurturing and rearing has been left up to our natural instincts. Oh, and the Internet. From the moment that stick turned a wonderful shade of blue, I turned to websites, blogs and social media for all things baby. I was a marketer’s dream: a blank slate. I was someone who could be molded into a guru of Gerber, a steward of Similac, and an advocate of Avent. Names of products that had never entered my vocabulary – like Boppy, Bumbo, and Baby Bjorn – would quickly outrank other products like Coach, Corona, and Clinique. Every time I made a new mommy/baby discovery, I felt it was my job to share, link and post everything I learned (both good and bad). My time on the web has made me a better mommy, and, as a bonus, it has also made me a better media relations consultant to my clients. When building my baby registry I turned to the opinions of mommy bloggers, their followers and my girlfriends for tips. I could relate to them. Their opinions seemed authentic and I trusted them. Eureka! Messaging that moved me to make a purchase was Authentic, Relatable and Trustworthy. If you like acronyms, you can call it ART! As I work together with clients to develop media outreach strategies, especially for social media, I try [...]

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