Three Problems Your Mobile Platform Must Solve for Customers

Benefit of Using Mobile Phone for Shopping - Google

It’s not a stretch to say that mobile marketing is exponentially expanding. Establishing a mobile presence just to quell your fears of being left behind does not instantly place you in the front of the pack. No one wants to be the laggard in the race to mobile fluency. There are three problems your mobile […]

#019: Joshua March of Conversocial on Social Media Customer Service

Joshua March

How long do you keep your guests waiting for an answer when they reach out to your brand on Facebook or Twitter? With the proliferation of social media, how restaurant brands connect with and serve guests has become extremely fragmented, creating a significant challenge in delivering remarkable guest experiences.  My guest this week has taken […]

How To Cause Brand Advocates’ Story to Change (Part 2)

brand advocates

Welcome back to part 2 of this story on brand advocacy and how to avoid changing the stories that your brand advocates tell.  If you’re just humping in, you can check out the back story to this post in Part 1. Enjoy the read and happy Friday! @nateriggs Changing the Brand Advocate Story First, let me say […]

How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

How To Make An Entrance (And Have Everyone Remember It)

How to Make an Entrance

For the GoInbound 2013 speakers, Wednesday evening began by  gathering with the team from Element Three for dinner and an evening of relaxed conversation. Susan had arranged transportation by mustache to Black Market, one of Indy’s hidden culinary gems that’s grown top become a local hotspot as a result of their Daily Pickles and other interesting culinary delights. I honestly thought Marcus was going […]