What are the Pros and Cons of Using Kickstarter?

pros and cons of using kickstarted

In a previous post, we examined crowdsourcing as a tool for high-quality content development. This week we explore the technique as a way to fund ideas and projects. Kickstarter is a crowdfunding website for creative projects that is based in Greenpoint, Brooklyn. Since its founding in 2009, almost 6 million people have donated over $1 billion to […]

Crowdsourcing in #Sochi2014 with OpenStreetMap

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Yesterday, we highlighted digital social media trends surrounding the Winter Olympics. Today, we examine a specific digital marketing technique that transcends social media platforms. Amongst the hype surrounding the 2014 Winter Olympic Games in Sochi, one popular content marketing technique has gained significant recognition. Crowdsourcing has caught the attention of fans and Olympians alike, and […]