Nate Riggs: Social Business Strategies; communication, social web strategies, & passion in Columbus, Ohio.

Role of a Corporate Social Content Engineer

I like that Jay Baer has the guts to ask us to put down the pitchforks when it comes to social media consultants.  There are literally thousands of passionate people with ideas about how organizations can apply social web tools.  But in the digital renaissance, not all ideas are validated.  That’s all right.  My belief is that it’s up to the clients to do their own due diligence on who they hire, to make sure that individual walks the walk, and looks beyond the technology alone.  Jay ends his post with: Remember that in social media, everyone’s a teacher and everyone’s a student. I like that…a lot.  It’s reminiscent of Jedi philosophy. I also really love Andrew Ballenthin’s 8 Tips for Hiring a Social Media Consultant, featured in MarketVOX last week.  There’s a broad definition of what being a social media “expert” actually means and Andrew is one of the first I’ve seen who gives organizations a guideline as to what makes up a true “expert” in the social media arena.  His focus encompasses business communication as a whole, rather than in the narrow frames of marketing, technology or even web design. Your Experts Inside But what about leaders inside an organization who already have the trust agent qualities and skills necessary to be successful in social media communication?  What about people like Tim Johnson and Steve Smith, who have a natural knack for things like publishing content on YouTube, keeping up with the speedy information flow of Twitter or managing conversations on a Facebook Page Wall?  Chances are these “social media types” are already inside your organization and exist as an untapped resource. Role of a Corporate Social Content Engineer Content Manager.  Director of Emerging Media.  Community Manager.  These are all the hot buzzword titles that corporations are looking [...]