Making the Most of Content Marketing Resources

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2014 is expected to continue to be an important year for content marketing. Budgets and content production are increasing, strategies are becoming more targeted and effective and quality continues is a top concern. Smart content marketers know one of the most important components of a strong marketing strategy is keeping up with the times. But this […]

Who is the Ideal Content Marketing Manager?

ideal content marketing manager

According to the Content Marketing Institude, 93% of all business-to-business marketing firms utilize content marketing, with 58% planning to increase spending in this area in 2014. But content marketing strategies are only as good as the team and managers that make them come to life. And because content marketing is a young field, there is […]

#011 Epic Content Marketing with Joe Pullizzi

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Have you heard the term Content Marketing being thrown around online and in your marketing department lately? Content marketing is the new darling trend in the marketing industry that’s defined as a business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – […]