Posts Tagged ‘Communities’

Google Plus Will Own the Future of Business Collaboration

We’re now a few weeks in on Google Plus, and some good things are happening. For the most part, email addresses are open and new users are on boarding in droves each day. It seems that while the conversation is still mainly about Google Plus, we’re talking less about what it the social network is, and more about what we plan to do with it. We’re starting to experiment and hack the features. We’ve talked about how to blog on Google Plus and a framework to help us organize our Google Plus Circles. We’ve even made some headway in applying Google Plus Sparks to our content marketing and internet listening practice. We’re approaching the period of enlightenment in the hype cycle. Popularity is easily translated Keep in mind that folks like Brogan, Scobal, and other top rated users are also known major league names in the internet industry. They each have spent years and countless hours building big followings across the Interwebz. Their popularity has been generated as a result of their widely-read blogs, and their previous use of things like Twitter, Facebook, LinkedIn and all the other networks that pre-dated Google’s win with this new social network. Cool kids like you and I always give our attention to them first, because we trust their influence as it’s benefited us in the past. Their popularity comes from years sharing free ideas, pages of content and personalized attention. And, that popularity is easily translated from one medium to another. But, make no mistake — Google Plus is still different But, I think Google Plus is different. From what I can see, G+’s purpose is not to be an epicenter of socialization or popularity contests. I don’t even see it as the marketing nirvanas we worship in Twitter and Facebook. Sorry Ford, but I think you [...]

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3 Cool Kids You Should StalkThis Week – #3

Happy 4th of July, kids. Enjoy your time off today.  And while you do, take some time to get your stalk on with three new suggestions. For the third installment of 3 Cool Kids You Should Stalk This Week, we’ll make a short stop in Las Angelas, California. Remember that you can always go back and catch up on the cool kids you missed from previous weeks as well. Okay? – nate 3 Cool Kids You Should Stalk This Week – #3 This week’s cool kids post features a group of internet marketers spread across the sunny state of Florida. Take some time this week, use the links I’ve provided and go get your stalk on… Amara Vadee Poolswasdi Twitter: @amaravp Site: AmaraVadee.com Other: AboutMe Stalkers Debrief: I first met up with Amara (and all the rest of today’s cool kids) down in Austin at this year’s SXSW Festival. We soon learned that putting her and Elijah in the same general vicinity for any period of time ensured that everyone in ears shot would be laughing one they decided to riff off each other. Amara has an incredible sense of humor, as well as quite a bit of talent in design and communications. When you stalk, make sure to ask her how her race training is going. Megan Corbett Twitter: @megcorbs Blog: MitchNeff.com Other: On Mashable Stalkers Debrief: Megan is a ball of energy with a smile attached. She’s works as an online community manager for Excela Marketing our in L.A. With her natural talent for getting people talking, I think it was a good career choice. I expect that Megan will continue her legacy of kicking ass and taking names for many years to come. Check her out. Kaylee Hawkins Twitter: @kayleehawkins Site: KayleeHawkins.com Other: LinkedIn About: Kaylee does all kinds of cool stuff.  From [...]

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BeKnown – How a Monster Makes Facebook Look Like LinkedIn

Yeah, I know — I’m a day late. Truth is, there wasn’t really as much buzz around BeKnown as I thought there would be. I actually had a tip about Monster.com’s launch of the BeKnown Facebook application late Sunday night. But I waited so that I could see it for myself and have some time to click around. I will say this: I’m absolutely intrigued… I’m intrigued because I’m confused as to why Facebook would make a business decision that would appear disruptive to any relationship the company has with LinkedIn. LinkedIn’s held market dominance over the B2B business community since around 2003 and has always ‘stayed the course’ in terms of targeting the world’s professionals as core users. Not to say that there are not personal interest groups and chatter that take place on LinkedIn, but in large part — it’s a place for business connections and resume exchange. Think about this: In the last year, we’ve seen more changes and updates to LinkedIn’s UI than we’ve probably seen in the last 5, potentially driven by the preparation for the recent ground-breaking IPO. Facebook and LinkedIn seem to be carbon copying each others’ feature sets. An example would be Facebook’s launch of Questions against LinkedIn’s core feature ‘Answers‘. Likewise, both networks now share the ability for user-driven add campaigns, private and open groups, business pages, a home news feed that’s nearly identical, and even integration with Twitter. In mind mind, it’s almost a brother-sister sort of relationship. Small businesses and consumer-facing businesses seem to be gravitating towards Facebook, potentially because of the ability to customize and brand a business presence. Marketing agencies everywhere are rejoicing, grateful for the opportunity at another service to sell. LinkedIn and Facebook’s corporate offices are literally 16 minutes drive apart out there in sunny Mountain [...]

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