Posts Tagged ‘Communities’

Pinterest: 5 Reasons the Valuation of the Darling Discovery Network is Bogus

By now, you’ve probably see the articles flying around the web that are citing the $100 Million investment into Pinterest by Japan’s top online shopping site Rakuten Inc, which has then valued America’s darling visual discovery platform at between $1 billion and $1.5 billion dollars. Personally, I think those numbers reflect our absolute infatuation with heightened traffic as the result of online buzz.  Is it just me, or is this whole online craze starting to smell like it did back 1999? I take nothing away from Pinterest and the folks who had the vision and the gusto to turn it into an online discovery destination.  It’s the rocket-like trajectory of attention and adoption among America’s female audience (in Europe, it’s the men) that I think has sparked a seismic shift towards endless vertical designs that tap the human behavioral power of our unbelievable propensity to keep scrolling down. But a $1.5 billion dollars?!? That’s tough one to get your head around, isn’t it? If you’re struggling with this like I am, perhaps these 5 considerations will give you something to ponder this week as go about sifting through the hype and blogger reactions to how much America’s darling discovery network is actually worth. 1. Unbelievable traffic doesn’t always lead to unbelievable profits. Holy trajectory Batman! At least by comScore’s measures as seen on TechCrunch in February, Pinterest’s traffic growth was nothing short of a online phenomena during the course of 2011 and early 2012. But now it’s May, and 2012 is nearing the halfway point of closure. Perhaps WSJ summed it up the best in this short clip from today’s article on Pinterest’s valuation: People have flocked to the site. Last month, Pinterest crossed 20 million users, up from only 1 million users in July 2011, according to comScore Inc. SCOR +0.43% ComScore has said Pinterest is one of the fastest-growing stand-alone sites it has tracked. Pinterest still has no clear business model, however. As of earlier [...]

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What the Plus! Guy Kawasaki on Why Google+ is for Passion

If you’re an business-savvy internet user, you already know about Guy. The video below is about 16 minutes long — much longer than most of the interviews I typically record, but well worth your time and attention. After talking with him, I understand why there’s always a flurry of activity that surrounds Guy Kawasaki. He is enchanting. Guy’s new eBook What the Plus! Google+ for the Rest of Us is a solid read with incredibly helpful tips. His explanation on why Google Plus is about passion was enlightening for me. I find his own passion for the network to be contagious and and I think you will too. Disclosure: I make a few pennies through Amazon’s Affiliate program with the widget below. With that out of the way, I did mean I said in the intro. I learned a ton of helpful new new tricks on how to use Google Plus from Guy’s book. It’s and easy read and full of good tactical examples and tactical advice on how to use Google Plus like a to identify people that share the sames passions as you do.               nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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Community Manager Interview: Jennifer MacDonald from Engage121

As part of the work I’m doing to try and help you understand how Facebook’s Timeline update for pages will effect what you do with that tool, I’m on a mission to get the perspective of other community managers who live and breath Facebook Pages daily. It’s interesting to compare to only a few years ago when that role, and the breed of professionals with the right skills to make it work was scarce. Today, community managers are everywhere. You can even find what might be the beginnings of professional organizations and associations that may start to formalize and define best practices around the idea of deploying humans who can moderate, activate and grow online communities of brand advocates and customers around businesses. Prior to leaving for SXSW, I had the chance to spend some time on Skype with just such a person — Jennifer MacDonald. Jennifer is the Director of Community & Client Engagement at Engage121, a Social CRM and communications company that works specifically with national franchisors, dealerships and direct sellers by providing software that helps their marketing and customer service folks manage online communities. Here’s Jennifer’s perspective on the Facebook Timeline for Pages, straight from the front lines. What resonates with you? Do you share some of the same experiences Jennifer talks about in the video? How so? nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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