Posts Tagged ‘Columbus’

Heather & Mike Whaling on Love, Marriage and Business

I’m posting this as I sit in a room surrounded by other small business owners who are all looking how to grow their business with a little help from technology. We’re in day two here at the Ohio Growth Summit in Columbus. The folks you see in the video below are two of our speakers for the summit, and good friends of mine.  Mike Whaling owns and operates 30Lines, a digital consultancy that helps companies build out and optimize their online presence. Mike’s found a nice niche in the multi-family industry in the past few years. Heather Whaling is one of the highly respected young public relations professionals in the Midwest today. Her company, Geben Communication, is growing at a quick and steady pace which is pretty damn good for  two years in. As you can guess by the matching last names, these two crazy kids also call each other husband and wife. I was excited  o finally have a chance to dig into them on this yesterday’s conference on what work-life balance looks like when your spouse is also a fellow entrepreneur, sometimes business partner and working in the a neighbor industry. Ladies and gentleman, without further ado, here’s the Whalings. nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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How To Sell Sandwiches

The best way to sell sandwiches is to not sell sandwiches at all. Sandwiches are a commodity, and you and I are guilty of short attention spans and the ever buring quest for the best buys. Katzinger’s, a popular and arguably famous deli near my house in German Village, doesn’t sell sandwiches at all.  Instead, their menu is stocked with well over 100 personal memories, shared in the names of complete strangers. Gene’s Free Lunch Peggy’s Legend President Bill’s Day at the Deli Memories of Morris Rachel and Nicki Got Stuck in the Closet The folks at Katzinger’s are savvy marketers.  Each of the items on their menu tells the story of a memory through naming conventions, fine meats, artisan breads and creamy cheeses. And, the kicker is that the messaging hits each and every customer during idol time. On a good day at lunch, you’ll wait 15-20 minutes and pay upwards of $10 per memory. Standing in line at Katzinger’s waiting on a sandwich is a memorable purple cow experience. What are you selling? Are you customers having a memorable experience when they buy from you?   nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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