Posts Tagged ‘Columbus’

Location-Based Marketing: 5 Critical Lessons from Last Night’s Retail Experience

Sarah and I are watching the skies for storks ready to drop dancing peanuts any day now. So last night, we made a trip to one of our local Babies R Us locations in order to cash in a few gift cards we’ev received from family and friends. Since I’m a internwebz geek, I’ve gotten used to checking into retail locations on apps like Foursquare, Yelp and Facebook Places. The chance of finding a hidden deal or discount is exciting enough to keep that habit in the top of my mind Finding Location-Based Treasures As I checked into the store on Foursquare, I was immediately rewarded with a digital coupon for $25 off of a $100 purchase of clothes, shoes or accessories. Win! And, being that we had lots of baby accessories to buy, we were delighted to dig up this little location-based treasure. To our disappointment, the deal was bunk and we never received our $25 discount as promised. First, the polite older lady at the checkout had never seen a customer bring in this type of deal to the counter, and frankly had absolutely no idea what Foursquare was. She did believe us though, as I was able to show her the date, address of the exact Babies R Us location we were standing in and the promise of the offer. What she couldn’t figure out was how to actually enter the deal into the cash register. And so, we waited for reinforcements… Consulting With the Store Manager After a few minutes we were greeted by the store manager. She curiously looked at the deal on my phone, puzzled in the same way the checkout clerk was. Once again, the manager had never seen this type of coupon before, but didn’t debate the legitimacy of the deal in that all the information was correct. I smiled, and explained to her [...]

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Columbus Ohio Firm Webbed Marketing is Acquired by Fathom SEO

Today is a great day for one of the leading small agencies in Columbus, Ohio and congratulations are in order for Bill Balderaz, Amy Marshall and the rest of the Webbed Marketing Team on their recent acquisition by SEO powerhouse firm, Fathom SEO. Check out this news… Would you join me in sending some kudos to the Webbed Marketing folks? And, would you help me spread this around? nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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