How To Cause a Brand Advocate Story to Change (Part 1)

brand advocate

As a family, we’ve had a membership to the Columbus Zoo for about three years now. I’m not really a big fan of Zoo’s in general, but I know the boys and Sarah love making the trips to see Jack’s animals year round. In fact, I feel like Sarah might just love those Columbus Zoo […]

Content Marketing for Small Business at the 2012 Ohio Growth Summit

Register for #OGS12

This is the week you’ve been waiting for – at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of […]

How To Use Buffer to Manage Twitter for Business

Twitter for Business -- How To Use Buffer

A few times each year, I take a long hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my […]

Embrace Disruption – My Slides from #PLA12

Encyclopedia Britannica Stops Presses - NYT

Perhaps you’ve already heard that the presses have stopped. The once coveted print edition of the Encyclopedia Britannia has become the latest victim of disruptive technology. After 244 years of print, what’s arguably one of the most revered sources of sharable information will no longer go to the presses. Rather, a rebirth is in process, focused on […]

The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Karcher Group

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG Flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff […]