Posts Tagged ‘Columbus’

Content Marketing for Small Business at the 2012 Ohio Growth Summit

This is the week you’ve been waiting for — at least if you’re an Ohio small business owner. The 2012 Ohio Growth Summit kicks off bright and early this Thursday in the main ball room at Columbus State Community College. And what an event it will be! I think Mike Bowers and the rest of the crew at the Small Business Development Centers made a good decision this year in opening up the format to include a variety of tracks that speak to all levels of entrepreneurs and small business owners. The sessions are each positioned to provide attendees with educational sessions that will give them actionable take-aways they can put to work in their own businesses right away. I was delighted to be asked to design the content marketing for small business track at this year’s Ohio Growth Summit, and I feel fortunate to have a line up of three different panels, stocked with true subject matter experts that you won’t want to miss. That said, you will miss them if you don’t attend the #OGS12. The conference already has more than 12o attendees which is just over last year’s attendance. As appreciation for my readers, I have been given special code you can use to get a last minute 50% discount on your badge. That means you get a full access pass to #OGS12 for only $65. If you’d like to attend my track at the 2012 Ohio Growth Summit, use the code NR50 when you register and you’ll receive your badge for half the price of admission. If you’re still on the fence, here is a description of the content marketing for small business track I’ll be leading on Thursday. This is just one of four incredible tracks at the event, along with amazing keynote speakers that include author Gini Dietrich [...]

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How To Use Buffer to Manage Twitter for Business

A few times each year, I take a long and hard look at the tools I use to manage my presence and do some Spring cleaning. Part of my role at The Karcher Group is presence building online and brand evangelism, and that means dedicating a decent amount of time each day to both creating my own content as well as curating your awesome posts and tweets. For the last few weeks, I’ve been sucked into one of my personal reviews, and I want to share with you one of the tools I’ve opted to add to my personal social business tool kit, in part because it’s particularly helpful in using Twitter for business marketing. Why I Use Twitter for Business Marketing Perhaps I’m biased here, but keep in mind that I asked you to mark my words when I made the claim that eventually … Twitter will win. I’m looking forward to seeing Tom Webster present the findings of the Edison Research study at BlogWorld this June, as it seems to point to findings that suggest the same. I’ve always been able to derive a solid base of results from using Twitter for business marketing. It takes a significant investment of time and effort, but in the last few years sharing content and engaging with you nearly everyday has helped me to increase top-of-the-funnel opportunities such as: Discovering new tools, research resources and savvy peers that have helped forward my own business goals. Finding speaking opportunities at conferences like Content Marketing World, BlogWorld, Foodservice Social Media Universe and literally dozens of other national events. Building an audience and subscriber-base for my blog by distributing my posts on Twitter. I still remember how tough it was to build subscribers before Twitter so trust me when I say that all of your gracious mentions, Re-Tweets and [...]

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Embrace Disruption – My Slides from #PLA12

Perhaps you’ve already  heard that the presses have stopped. The once coveted print edition of the Encyclopedia Britannia has become the latest victim of disruptive technology. After 244 years of print, what’s arguable one of the most revered sources of sharable information will no longer go to the presses. Rather, a rebirth is in process, focused on pushing shorter volumes of content to the web, tablets and e-readers, complete with a much more affordable online subscription model and includes multimedia objects like video and infographics. Thus is the way of disruption. Out with the old and in with the new. Adapt, or die. Embrace Disruption The thing about disruptive technologies is that they can’t be ignored. Eventually, innovation will win. Once consumers decide to adopt a new technology, businesses must learn how to provide what they already do in a new, and often more efficient way. While it can be scary, disruption is indeed a good thing. In recent years, we see disruption everywhere. With the literal explosion of social media technologies, mobile devices and everything in between, consumer mindsets have been altered by these new shiny objects gaining fast momentum and popularity. The choice? Adapt, or die. 2012 Public Library Association Conference I was fortunate to have the chance to present along side Julie Theado of the Columbus Public Library and Johannes Neuer of the New York Public Library today at the PLA 2012 conference in Philadelphia. It’s always an honor to sit next to such talented professionals and speak to a room of forward-thinking leaders. Dear #PLA12 Session Attendees First, thank you for your ears and attention. I know it was an early talk. As promised, you’ll find my presentation deck embedded below as well as a list of resources that I mentioned during the talk. Please feel free to take the slides to jog your memories on what we discussed, and by [...]

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