My Summer of Facebook: Why Social Media is Social

social media is social

As an E.W. Scripps of Journalism at Ohio University student and an aspiring public relations and marketing professional, I’m active on nearly every social media. Some of my grades are even based on tweets, my title at NR Media group is ‘Social Media Specialist’ and I’m working towards a social media certificate. So why did I stop […]

Restaurant Marketing Goes Hand-in-Hand with Media Production

media production camera

One of the best ways to connect with a target audience in today’s increasingly media-saturated world is through recipe videos. These digital gems are perfect for restaurants that want to embrace multi-media production strategies and connect with customers in a personal way. The only catch? Knowing how to create one the right way. Edison Research, a […]

Columbus Library is Hosting Chats on Facebook to Increase Circulation

@jltheado

I think you’ll enjoy this guest post from my friend Julie Theado. It’s an interesting social media case study on how Columbus Libraries use chats on Facebook to increase circulation. Enjoy, and have a happy Labor Day weekend! You’ve heard of hosting Twitter chats before, right? But what about hosting chats on Facebook as a way to engage customers? […]

Facebook Page Milestones: Case Study on How To Choose, by Karah Finan

Karah Finan (@karahjoy_)

Today’s guest post is from Karah Finan, a junior studying Online Journalism at the E.W. Scripps School of Journalism at Ohio University. She is also helping to develop online and social media content for Ohio University’s Alden Library. Here’s Karah… Is there a perfect formula for success on the new Facebook Timeline for pages? As […]

One Butt in Two Places

When my brother and I were young, our Oma (that’s German for grandmother) used to say something to us when we hit activity overload: [For effect, read this in your best (thick) German accent.] “You can only be with one butt, in one place, at one time…” She was right. Except, that is, for today. […]