Posts Tagged ‘Business’

A Case Study in How To Dreadfully Screw Up a Scarcity Play via Email

The guy you’ll read about below is absolutely doing everything 100% wrong. I could have used more colorful language to highlight that point, but I’ll keep it friendly for the kids. In all honesty though — case study examples like this make me feel the need to put on my angry face. The Scarcity Play In his best selling book, Influence: The Psychology of Persuasion, Dr. Robert Cialdini cites a total of six valuable principles that people can use when trying to influence other people towards any given outcome. His ideas apply not only in business, but also in everyday life. Trust me when I say that we are all influencers in some aspects of our lives. Whether it’s in our kids school, our community or church group or in the company you work for, you indeed posses and wield influence. Please … wield that power wisely. Cialdini highlights “Scarcity” as the sixth principle of influence. Scarcity plays to our ability to create demand for our ideas or products by making offers that are tied to some type of constraint. The constraint might be related to a limited time offer, limited quantities or any other limitation that would prevent the offer from being available to the masses. It’s a pretty commonly known tactic in marketing and it most definitely works … but only when it’s executed well. A Case Study in How To Dreadfully Screw Up a Scarcity Play via Email So as not to embarrass the sender, I’ll keep the names out of this. That said, I’ve had to fight the incredible temptation to call this guy out. Please, heed my advice — do not play the scarcity card in this way. Doing so will not only result in a failure to influence your target, but you may even end up being mocked on some guy’s blog. Here we [...]

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The Karcher Group Acquires Social Business Strategies to Expand into Columbus

Today’s post is pretty long. If you happen to be a member of the press and you’d like to get to the facts quickly, you can download the PRESS RELEASE and also find images available to use on the TKG flickr account. If you’d like commentary for an article, please reach out to Geoff Karcher via email at geoff [at] tkg.com or by phone at 1-888-485-4932, or myself at nriggs [at] tkg.com or by phone at 614-348-2646. As always, thanks so much for your attention :) nate You might be wondering about what I’ve been up to for the last month. I’ll admit — following my sudden reemergence in the online social circles has been a bit confusing. Back in September of last year, I announced that I would be leaving the entrepreneurial space and joining up with the good folks at Bob Evans to lead their digital marketing efforts on the restaurant side of the business. Since early on in my career I had always loved working in the restaurant industry, and with the birth of Max a month earlier, the opportunity to join a stable public company seemed like a no brainer. About 30 days in, an old friend by the name of Geoff Karcher called me and asked if we could have dinner in Columbus. Over the years, I’ve learned that you never turn down dinners with old friends … especially friends like Geoff. When we met at Lindy’s in German Village, Geoff introduced me to Todd Whetstone, his director of strategic initiatives at The Karcher Group. Todd’s a literal juggernaut in his own right, chalking a background of experience that includes a laundry list of Fortune 500 companies. We shook hands, were seated and soon began picking through calamari, sipping beers and chatting about our families. The conversation soon turned to the Columbus agency environment and how so many businesses are struggling to simply be [...]

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Chuck Hemann Shares More on Making Social Media Insights Work in the Enterprise

The first day at SocialFresh was a blast! Good content. Good questions from a very savvy and energized crowd and some of the nicest people you’ll meet in the social business industry. About Chuck Hemann One of my favorite talks yesterday was given by the illustrious and very accomplished Chuck Hemann. Chuck is the Director of Analytics for WCG in Austin, Texas and a regular speaker on the conference circuit. He continues to drive the social business industry to new levels through his involvement in organizations like the Society for New Communications Research and the Social Media Business Summit Track at the BlogWorld Expo. Best of all, Chuck is a fellow North East Ohio boy, born and raised North Ridgeville which is not far from Cleveland. It’s good to see talent coming out of the heart of the Midwest Check out our discussion from yesterday. I apologize in advance for the crooners music bed in the background. Chuck is so smart that he sometimes gets a classy music bed when he talks. nateriggsLike what you just read and want to get my posts delivered to your inbox? SUBSCRIBE HEREMore Posts Follow Me:

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