Posts Tagged ‘Business’

3 Cool Kids You Should Stalk This Week #10

Welcome to 2012, my friends! I’ve been taking some time to look back through nateriggs.com to set the direction for this year. One of my original objectives in writing here was always to help raise awareness for Columbus as an up and coming internet tech city, full of cool kids who buy into the friendly midwest mindset.  To kick off this year’s first cool kids post, I’m keeping it close to home and highlighting some of the locals who I think you need to stalk. Even if you are a local, you still might be able to use these posts to meet someone you’ve only heard about at coffee meetings and on Twitter. With that in mind, let’s have a look at this weeks cool kids, shall we? – @nateriggs 3 Cool Kids You Should Stalk This Week #10: Columbus Ohio Locals   Keith Speers Twitter: @keithspeers Google Plus: Keith Speers Other: LinkedIn Stalkers Debrief: Keith’s one of the entrepreneurial crowd in Columbus and a good person to know. I’ve never really seen anyone take a city by storm like Keith did in 2011. With a impressive professional background and a naturally social personality, it seems that social media scene in Columbus became a little bit cooler when Keith started making his way around to coffee meetings and events. I’ve personally asked his advice on quite a bit over the last 8-12 months because I trust his judgement, strategic thinking and business experience. If you have a chance, check out his latest project and remember to ask him about his 5 pound pitbull. Heather Whaling Twitter: @prtini Blog: PRtini.com Other: LinkedIn Stalkers Debrief: I don’t think I’ve met anyone in Columbus (or other places for that matter) that doesn’t immediately like Heather.  As one of Metropruner’s Top 10 Entrepreneurs of 2011, Heather has grown her firm, Geben Communication, by [...]

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On Cheapening Your Brand

The more traditional school of marketing thought is that price cutting cheapens your brand. Maybe so. Yet, at Bob Evans, we’ve instituted a value menu for the first time in company history, driven by the needs of our restaurant guests.  That decision was not come to lightly either, but it’s working. This year, retailers everywhere relied heavily on discounting to drive sales during the holidays. Not that that doesn’t happen every year, but it was BIG in the retail recovery of 2011. Karah Joy sent me this article earlier today on how the New York Times botched a discount program by sending a 50% discount offer ment for a small list of unsubscribed readers to 8.6 million list members. OUCH! That’s a steep price cut that they may have to honor, at least for those who make a big deal out of the mistake (no pun intended). The Question for You In the wake of the disastrous economy of the past few years, can you really still cheapen your brand through discounting your products and services?  Or, is this a mechanism of survival driven by lighter consumer pocket books? Do you believe that price cutting still cheapens your brand?   nateriggsI advise mid-sized & large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I’m also a blended family dad who enjoys music, photography and distance racing. When I’m not writing here, you can find me writing over at the Content Marketing Institute. Like what you’ve read so far? Then why not subscribe HERE?Website – Twitter – Facebook – More Posts

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