Posts Tagged ‘Business’

Wanting to Be Like Mike

We as consumers are willing to buy just about anything our favorite celebrity endorses. We want the experience of being just like them, don’t we? For instance, take the Michael Jordan boom of the 1980′s and early 90′s.  The Chicago Bulls were undisputedly one of the best teams the NBA turned out in the decade. Michael Jordan slammed dunked his way into the gleaning eyes of little boys and girls across the globe, while at the same time giving swift rise to the Nike Air brand. Just as fast as Mike NBA championships, the folks at Nike made billions creating an entire market of Nike Air branded products that used his likeness to captured a premium from consumers. Why such a fee for shoes, hats and other Air Jordan products? Simple. Sporting the Air Jordan logo meant that kids like you and I could be just like Mike. Like Shoes, Like Headphones Today, it’s the brand experience of headphones were after. Dr Dre noise canceling headphones, branded as Monster’s Beat’s by Dr. Dre fly off the shelves at a whopping $299.95 per pair. If you order online, you can even choose one of six custom bright and bold colors (which obviously will make you look even more like the famous hip hop giant). This fad is taking off so quick, that even Ludacris has coined his own branded pair of headphones dubbed Soul. Note to self: If ever branding headphones for a client, it’s a good idea to stick with single word names. The Lesson Here is Important We consumers make all kinds of purchase decisions simply by the way a product or brand makes us feel inside. That’s marketing 101, but an easily forgotten truth. The thing about brand experience is that the strong ones stick with you for quite a long time. The inherent problem marketers face is [...]

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How To Combine LinkedIn and Hootsuite to Listen for Job Opportunities

In a few months, there will be a ton of young talent hitting the market after recieveing their sheepskins from various colleges and universities. The timing is the best it’s been in years, too.  According to data from U.S. Bureau of Labor Statistics (as displayed by our friends at Google), US unemployment rates have dropped from 10.9% in 2009 to 8.6% as of Novermber 2011.  This is welcome news. What’s even more good news? According to employers responding to a Job Outlook Survey conducted by the National Association of Colleges and Employers (NACE), employers expect to hire approximately 9.5 percent more graduates from the Class of 2012 as they hired from the Class of 2011. It seems that 2012 will be a year where lots of companies are looking to hire young and fresh talent to staff up and change their aging organizations.  Couple that with an influx of government support allocated to increase the number of startup companies and the rise of the enabling social business culture, and you can see that the outlook for students hitting the job market is the best it’s been in a few years. Keep Your Gloves On Don’t think it’s going to be easy, kids. With all this opportunity (and it is indeed significant), also will come some of the most fierce competition the job market has seen since the economic fall out.  I say that now, in that you can only have competition when there is actually something to compete for, and until this year, staffing budgets and additional headcount weren’t a focus of C-level discussions. To graduate with that career promising first job, here’s my very best advice — start looking right now! The Time is Now Look, if you’re a senior, you’re busy. I get that and we’ve all been there.  You’re also probably burnt out and would much rather enjoy your last quarter of the college life [...]

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