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	<title>Nate Riggs is Social Business Strategies &#124; Content Marketing and Social Media Consulting &#187; Business</title>
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	<description>Business consulting for content marketing, social media strategy, business blogging and online community management</description>
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		<title>An Open Letter to the PRSSA Students of Ohio University</title>
		<link>http://www.nateriggs.com/2012/02/04/ohio-university-prssa/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2012/02/04/ohio-university-prssa/content-marketing-consulting#comments</comments>
		<pubDate>Sat, 04 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Innovation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology Review]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9393</guid>
		<description><![CDATA[Dear Students, Thanks for giving me the chance to speek with you and geek out a bit at the PRSSA Social Media Summit.  You are an amazing crowd, and each of you posses the talent to drive change in your careers. Never forget this &#8212; YOU are the communicators of tomorrow. That&#8217;s important. YOU are responsible for discovering how our industry leverages will apply these new tools. You may even someday think up and build new tools of your own. Be patient &#8230; but always be hustling. It will be you who will lead us to the plateau of productivity for all platforms that enable disruptive trends to take hold. As future communicators, PR professionals and content creators, always make sure to be good stewards of the power you wield.  Left in the wrong hands, mass communication can also lead to great sorrow. I hope you will use this deck and the links below it to learn more about these trends and and tools, finding new and exciting applications of the technology. Do this for yourself and your personal brand, your eventual clients and in the communities in which you will someday live. Trust me when I tell you that putting the hours and sweat into staying ahead of the curve will serve you well. Good luck. God speed. And, thank you for you attention. @nateriggs 12 Disruptive Technology Trends Changing Communications If you&#8217;d like to see more presentations, visit my SlideShare profile. PS &#8212; Here&#8217;s a Little More Here&#8217;s some additional reading that I think you will find interesting. Critique of Facebook Files S-1 for $5 Billion IPO (revealing stats &#38; revenue) &#8211; by Brian Solis  Registration Statement on Form S-1 for Facebook HubSpot&#8217;s Ultimate Guide to Mastering Pinterest for Marketing Complete Video of Your Interview with the President 2012 Google Hangout The Community Manager Blog  [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>When Does Reciprocity Kill the Gift Economy?</title>
		<link>http://www.nateriggs.com/2012/02/03/reciprocity-the-gift-economy/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2012/02/03/reciprocity-the-gift-economy/content-marketing-consulting#comments</comments>
		<pubDate>Fri, 03 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Brand Experience]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Communities]]></category>
		<category><![CDATA[humans]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[robert cialidini influence reciprocity]]></category>
		<category><![CDATA[seth godin gift economy]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9385</guid>
		<description><![CDATA[&#160; In his books and blog, author Seth Godin often discusses an idea he&#8217;s coined as the gift economy. Because of the vastness of the internet and the connectivity it creates, it&#8217;s now easier and less costly to simply give gifts of support, sharing, thought leadership than ever before. Seth argues that giving of yourself with no expectations of a return is what strengthens the connections between members of the online community, thus leading to more productive environment for all involved In counterpoint to that idea, another acclaimed author named Dr. Robert Cialdini shares his viewpoints on the act of reciprocity, it&#8217;s effect on our culture as well as our ability to influence outcomes to our benefit. Cialdini argues that we as professionals should approach situations, first asking how we can add value to others. In doing so, we create an obligation in the minds of others to return the favor. When Does Reciprocity Kill the Gift Economy? While similar, there are definitly two sides to this discussion, and both positions seem to have firm roots. Today, Sarah and I are asking for your brains. The question you see in the title of this post came up during our drive to North Canton this morning. The video will give you a more detailed explaination on our question. Would you let us know what you think in the comments? nateriggsI advise mid-sized &#38; large organizations on how to adopt and use social media to market through organizational culture and better serve their clients. I'm also a blended family dad who enjoys music, photography and distance racing. When I'm not writing here, you can find me writing over at the Content Marketing Institute. Like what you've read so far? Then why not subscribe HERE?Website - Twitter - Facebook - More Posts An Open Letter to the PRSSA Students of [...]]]></description>
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		<slash:comments>17</slash:comments>
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		<title>A Case Study on How Bloggers Can Win the Attention of Press</title>
		<link>http://www.nateriggs.com/2012/02/02/case-study-how-bloggers-can-win-the-attention-of-press/content-marketing-consulting</link>
		<comments>http://www.nateriggs.com/2012/02/02/case-study-how-bloggers-can-win-the-attention-of-press/content-marketing-consulting#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:00:00 +0000</pubDate>
		<dc:creator>nateriggs</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Communication]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[content sharing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pr 2.0]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.nateriggs.com/?p=9367</guid>
		<description><![CDATA[I&#8217;ve been a big fan of the work of Brian Solis for some years now. As one of the leading thinkers in the study of disruptive technology and its impact on business and culture, Brian is known for consistently has his hand on the pulse of what&#8217;s changing in the digital space. In the case below, we&#8217;ll look at how Brian uses his blog, content marketing techniques and social networks to break news related to Facebook&#8217;s coming IPO. By executing these tactics, he&#8217;s able to build credibility and awareness for the Altimeter Group, a research-based advisory firm in which he is a Principal. All that said, PR students everywhere should laud his approach to this blog post on the SEC Filing information for Facebook as a classic case study in how to leverage blogs to get the attention of traditional press and other online publishers. Here&#8217;s a quick breakdown as to why his approach is as savvy as it comes. Timing is Everything I took this screen shot at about 6PM last night, not long after the article was published. To at least what I can see, Brian was one of the first bloggers to publish any commentary on this news, putting him in a position to capture a good deal of attention from others writing about the developments. How did I happened to find it so fast? The credit goes to a tweet I found from my friend Kelli Nowinski. Not only were Brian&#8217;s readers flocking to the post, they were sharing it as well. There&#8217;s value in the social proof that comes with being a participant in growing a meme. Brian&#8217;s credible personal brand presence online combined with an info hungry audience quickly propelled a meme into the web. When I clicked through to his post, here&#8217;s the first thing I saw: Headlines are Mission [...]]]></description>
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