#024 Brian Bailey on Growing a Fast Casual Franchise with Multiple Concepts

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Most restaurant holding companies grow by blowing out a popular concept and then acquiring concepts to add to the mix. My guest this week has taken this model, spiced it up with a little bit of Carolina BBQ expertise and flipped that model on it’s head, offering his franchisees access to multiple concepts. In episode […]

#025 Kelly Roddy on Building Restaurant Brands

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As a marketer by trade, the power of branding has always fascinated me.  But for multi-unit restaurants, developing and stewarding a brand is a very serious business. From internal communications to marketing to the local restaurant environment, strong branding must be a corner stone of any chain’s growth and success. My guest this week has […]